Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 251:

  A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

  A. Multi-Step Journey
  B. Transactional Send Journey
  C. Single Send Journey
  B. Transactional Send Journey

• Question 252:

  Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.

  Which standard tool bestdoes this?

  A. Einstein Copy Insights
  B. Einstein Email Recommendations
  C. Einstein Messaging Insights
  A. Einstein Copy Insights

• Question 253:

  A local craft store is implementingthe Marketing Cloud and will be using Lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

  A. Data Extension Fields
  B. Email Address
  C. Order History
  D. List Attributes
  B. Email Address
  D. List Attributes

• Question 254:

  What is a true statement about Subscriber Key? (Choose 3)

  A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
  B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
  C. Subscriber Key and Primary Key are interchangeable terms
  D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
  E. Subscriber Key determines what update types will be available when importing data
  A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
  B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
  D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

• Question 255:

  NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

  A. A From Name for each store location
  B. A dynamic From Name that pulls in the store location
  C. A new delivery profile that pulls in store location in the footer
  D. A new send classification for holiday promotions
  B. A dynamic From Name that pulls in the store location
  D. A new send classification for holiday promotions

• Question 256:

  Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with thesubject line "NTO Spring Sale."

  What feature should be used to target these members?

  A. Email Send Report
  B. Group Refresh
  C. Engagement Split
  D. SQL Query Activity
  C. Engagement Split

• Question 257:

  The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers. Which method should the team use to accomplish this goal?

  A. Create a list of inactive subscribers and suppress them from campaigns.
  B. Remove inactive subscribers from the target population.
  C. Create a re-engagement campaign for all subscribers asking to opt-in again.
  D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
  D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

  ---

  Explanation/Reference:

  Reference: https://www.mailerlite.com/blog/re-engaging-inactive-subscribers-with-a-win-back-email-campaign

• Question 258:

  A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team. Which two ways should Path Optimizer beconfigured to select the better subject line? Choose 2 answers

  A. Split the audience equally and configure a holdback population for a control.
  B. Split the audience equally and automatically choose the winning path based on Open Rate.
  C. Split theaudience equally and wait at least seven days to select a winner.
  D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
  B. Split the audience equally and automatically choose the winning path based on Open Rate.
  D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

• Question 259:

  A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

  A. Content detective
  B. Link detective
  C. Email Validation
  D. Send Preview
  A. Content detective

• Question 260:

  Which data model should be used to create a Group?

  A. Active Audiences
  B. Data Filters
  C. Lists
  D. Data Extensions
  C. Lists