Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 241:

  Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.

  What is the recommended design approach?

  A. Responsive Design
  B. Desktop-centnc Design
  C. Static Design
  D. Mobile-aware Design
  A. Responsive Design

• Question 242:

  A marketer isasked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey. Which tool should help create this table?

  A. Automation Studio
  B. Data Designer
  C. Audience Studio
  C. Audience Studio

• Question 243:

  A marketer needs to send emails to the creative team for proofing as part of an email campaign. Which feature should help achieve this as an automatic flow?

  A. Subscriber Preview
  B. Einstein Approval Workflow
  C. Content Builder Approval Workflow
  C. Content Builder Approval Workflow

• Question 244:

  The website team at Northern Trail Outfitters has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?

  A. Use Einstein Frequency Split in Journey Builder
  B. Segment email sends by domain.
  C. Configure Send Throttling.
  C. Configure Send Throttling.

• Question 245:

  Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.

  Which two activities should NTO consider using? (Choose two.)

  A. SQL Query Activity
  B. Segment Activity
  C. Filter Activity
  D. DataExtract Activity
  A. SQL Query Activity
  C. Filter Activity

• Question 246:

  Which tactic will improvedeliverability for a new sender?

  A. Send email during the holiday season when new senders are less likely to be detected
  B. Send email to a minimum of 35,000 subscribers per ISP per day
  C. Send email to ISPs that have been notified of the new sender
  D. Send email to the most active and engaged customers
  D. Send email to the most active and engaged customers

• Question 247:

  NorthernTrail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to

  maintain compliance.

  How should the notification be received if the data import is unsuccessful?

  A. Automation Notification Settings
  B. Import Activity Notification Settings
  C. Configured Alert Manger Settings
  A. Automation Notification Settings

• Question 248:

  A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

  How should they manage unsubscribes by communication type?

  (What is the optimal way to manage unsubscribes by communication type?)

  A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
  B. Create separate data extensions for each communication type and customize the subscription page.
  C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
  D. Create publication lists for each communication type, and associate the publication list on the send definition.
  D. Create publication lists for each communication type, and associate the publication list on the send definition.

• Question 249:

  Northern Trail Outfitters has created a dynamic content block that displays contentbased on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content. How should they test that the content is displaying as intended?

  A. Create a test list with all possible content variations and send test emails to that list.
  B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
  C. Create a test data extension with all possible content variations and send a test email to that data extension.
  D. Create an automation with a send activity that deploys test emails to a test data extension.
  C. Create a test data extension with all possible content variations and send a test email to that data extension.

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  Explanation/Reference:

  Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_create_dynamic_content.htmandtype=5

• Question 250:

  Which combination of audiences can be selected in the recipientsection for a specific Send?

  A. Lists and Audiences
  B. Contacts or Audiences
  C. Lists or Data Extensions
  D. Lists and Data Extensions
  C. Lists or Data Extensions