Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 241:

  A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text. What two additional best practices could be applied to the company's new email design? (Choose two.)

  A. Mobile optimized emails

  B. Corresponding call-to-action included in primary message

  C. Use of emojis in preheader text

  D. A mix of old branding with new branding

  Correct Answer: AB

• Question 242:

  A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:

  1.

  OrderNumber: a unique alphanumeric order number

  2.

  customerID: a numeric customer identification number

  3.

  OrderDate: the system date and time for the order

  4.

  Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

  A. The OrderNumber field will be a Number data type field

  B. All fields in the data extension are nullable

  C. CustomerID will be used as the Primary Key

  D. OrderNumber will be used as the Primary Key

  Correct Answer: D

• Question 243:

  The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

  A. Continue monitoring the bounce rate for changes.

  B. Removethe bounced addresses before the next send.

  C. Nothing -- bounce rates up to 30% are acceptable.

  Correct Answer: B

• Question 244:

  Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?

  A. Campaign Email tracking Report

  B. Datorama pivot Table

  C. Tracking Data Extract file transfer

  Correct Answer: B

• Question 245:

  Which app do you use to set the default greeting option?

  A. Distributed Marketing Administration

  B. Distributed Marketing Settings

  C. Journey Builder

  D. Administration

  Correct Answer: A

• Question 246:

  Northern Trail Outfitters (NTO)has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?

  A. Leverage templates with AMPscript.

  B. Leverage Enhanced Dynamic Content.

  C. Leverage Multilingual Content Blocks.

  Correct Answer: C

• Question 247:

  A national landscaping company wants to sendtargeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field inboth data extensions.

  Which two tools could be used to segment the data? (Choose two.)

  A. Data Extract Activity

  B. SQL Query Activity

  C. Send Definition

  D. Filters

  Correct Answer: BD

• Question 248:

  A marketer wants to use personalization strings to create individualized content for an upcoming send. Which three items should the marketer know when using personalization strings? (Choose three.)

  A. Personalization strings are case sensitive

  B. Personalization strings are enclosed by double percent symbols.

  C. Personalization strings can appear in the subject line or body of the email

  D. When using subscriber data, the attribute or field should have a default value

  E. Personalization strings are limited to profile attributes

  Correct Answer: BCD

  https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htmandlanguage=en_US

• Question 249:

  Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use toincrease the number of subscribers? (Choose 2)

  A. Offer email opt-in when customers create an account

  B. Use incentives such as a discount or free shipping to encourage opt-in

  C. Capture email addresses through the use of browser cookies

  D. Send emails toa purchased list with a request to opt-in

  Correct Answer: AB

• Question 250:

  What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

  A. Data Table

  B. Data Extension

  C. Data List

  D. List

  E. Subscriber Table

  Correct Answer: B