Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 231:

  Northern Trail Outfitters wants to use a File Drop Starting Source inAutomation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

  What would be the correct sequence of Activities for this File Drop Starting Source?

  A. File Transfer Activity > Send Email
  B. Import File Activity > File Transfer Activity > Send Email
  C. File Transfer Activity > ImportFile Activity > Send Email
  D. Import File Activity > Send Email
  C. File Transfer Activity > ImportFile Activity > Send Email

• Question 232:

  A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this?(Choose 2)

  A. Ensure that the data extension contains a primary key
  B. Select the update type Add and Update
  C. Select the update type Overwrite
  D. Select the update type Add Only
  A. Ensure that the data extension contains a primary key
  B. Select the update type Add and Update

• Question 233:

  If you don't have the option for offline tactics what could you consider? (Select 3)

  A. Require email to create an account on website
  B. Registration with incentive on website
  C. Drive online loyalty program registration requiring email address
  D. Promote content via social media that does not requires email registration to access
  A. Require email to create an account on website
  B. Registration with incentive on website
  C. Drive online loyalty program registration requiring email address

• Question 234:

  A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. Whatis the recommended way to import the data?

  A. Data Extract Activity Interaction
  B. Import Subscriber Wizard
  C. Import Activity Interaction
  D. Manual Data Filter Refresh
  C. Import Activity Interaction

• Question 235:

  A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:

  1.

  OrderNumber: a unique alphanumeric order number

  2.

  customerID: a numeric customer identification number

  3.

  OrderDate: the system date and time for the order

  4.

  Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

  A. The OrderNumber field will be a Number data type field
  B. All fields in the data extension are nullable
  C. CustomerID will be used as the Primary Key
  D. OrderNumber will be used as the Primary Key
  D. OrderNumber will be used as the Primary Key

• Question 236:

  NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like theemails to be responsive. Which two techniques should be used? Choose 2 answers

  A. Include @media query CSS in the email
  B. Use a Basic, Empty or Themed Template in Content Builder
  C. Use inline CSS styling on all HTML elements
  D. Include style="display:block" on all images
  A. Include @media query CSS in the email
  C. Use inline CSS styling on all HTML elements

• Question 237:

  A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.

  What guidance should be given to theemail developer to ensure the interactive form displays correctly?

  A. Ensure the 'Optimize for Gmail' checkbox is selected.
  B. Ensure characters in the CSS tags are limited to 16kB.
  C. Ensure fallback content has been configured for Gmail.
  A. Ensure the 'Optimize for Gmail' checkbox is selected.

• Question 238:

  Northern Trail Outfitters wants to display different content areas based on the subscriber data. Which two features can be used to accomplish this? (Choose two.)

  A. Personalization Strings
  B. Profile Mappin
  C. AMPscript
  D. Dynamic Content
  C. AMPscript
  D. Dynamic Content

• Question 239:

  Northern Trail Outfitters' third-party point-of-sale software uploads order information in batches of large files. The timing varies throughout the day. Which feature should be used to accommodate this setup?

  A. Triggered Automation
  B. Scheduled Automation
  C. Wait Activity
  A. Triggered Automation

• Question 240:

  A marketing intern forgot to remove [DRAFT] from the subject line before sending an email to the company's largest audience.

  Which feature, if configured, should provide a warning prior to sending?

  A. Subject and Preheader Validation
  B. Content Detective
  C. Subscriber Preview and test Send
  A. Subject and Preheader Validation