Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 221:

  Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.

  What should be created to achieve this?

  A. A collection
  B. A Dimension
  C. A Dashboard
  A. A collection

• Question 222:

  Which actions are takenwhen a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

  A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
  B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
  C. The subscriber is automatically unsubscribed from the business unit from which the send originated
  D. The subscriber is automatically unsubscribed from the list from which the send originated
  A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications

• Question 223:

  A marketer wants to overwrite the datain a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

  A. Create an import using the Import Wizard in Automation Studio.
  B. Create an Import Activity and execute it manually.
  C. Create an importusing the Import Wizard in the Email Application.
  D. Create an Import Activity to use in a workflow in Automation Studio.
  D. Create an Import Activity to use in a workflow in Automation Studio.

• Question 224:

  Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends. What could be causing this spike in bounces?

  A. They have sent too many emails recently around the same promotion.
  B. They sent on a day with high email volume like black Friday.
  C. They used "FREE" in the promotional content.
  D. They sent to a large number of unengaged subscribers.
  D. They sent to a large number of unengaged subscribers.

• Question 225:

  Northern Trail Outfitters (NTO) has a daily automation to process the previous day's promotional sign-up form submissions and write them to a data extension. NTO wants to add a check for an abnormally high number of sign-ups. Which Automation Studio activity should alert NTO to an anomaly in submission quantities?

  A. Verification
  B. Filter
  C. Query
  A. Verification

• Question 226:

  Northern Trail Outfitters (NTO) wants to grow its number of email subscribers. Which action follows best practices to increase subscribers?

  A. Collect emails at offline activities, including in stores.
  B. Send an SMS to NTO's entire customer database with a link to subscribe.
  C. Send an email to NTO's entire customer database asking for referrals.
  A. Collect emails at offline activities, including in stores.

• Question 227:

  What can be used to join two data extensions to segment via Drag and Drop Segmentation?

  A. Subscriber Key
  B. Subscriber ID
  C. Data Relationship
  D. Send Relationship
  A. Subscriber Key

• Question 228:

  Northern Trail Outfitters wantsto send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

  A. AMPscript
  B. Measures
  C. Query Activities
  D. Data Filters
  D. Data Filters

• Question 229:

  A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship. Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? (Choose two.)

  A. The email address and Subscriber Key will be added to the All Subscribers List.
  B. The Primary Key and demographic data will be added to the All Subscribers List.
  C. If the Customer_ID field does not exist on the All Subscribers List, the email send will fail.
  D. The subscriber will be added to the All Subscribers List with a status of Active.
  A. The email address and Subscriber Key will be added to the All Subscribers List.
  D. The subscriber will be added to the All Subscribers List with a status of Active.

• Question 230:

  The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

  A. Automation Studio
  B. Playbooks
  C. Data Extract Activity
  D. Filter Activity
  C. Data Extract Activity