Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 211:

  Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

  A. Make the First Name and Last name columns Primary Keys
  B. Ensure the Nullable property is unchecked for the First Name andLast Name columns
  C. Check the Nullable property for the First Name and Last Name columns
  D. Set up a default value for the column
  B. Ensure the Nullable property is unchecked for the First Name andLast Name columns

• Question 212:

  Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?

  A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
  B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
  C. Use a Guided Send to perform a test send to internal users using subscriber data.
  A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

• Question 213:

  Northern Trail Outfitters (NTO) has rolled out changes to its CTA button color. Where should NTO be able to see if there has been a lift in overall likelihood to click?

  A. Einstein Engagement Frequency
  B. Einstein Engagement Scoring
  C. Einstein Messaging Insights
  B. Einstein Engagement Scoring

• Question 214:

  Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remindmembers to purchase the snack box subscription before the 90-day trial ends.

  Which tool is recommended for this scenario?

  A. Playbooks/Journey builder
  B. Guided Send
  C. Triggered Emails
  D. Automation Studio
  D. Automation Studio

• Question 215:

  A marketer plans to send a transactional email.

  Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

  A. The subject line contains a promotion toentice the recipient.
  B. The email body presents the transactional content prior to any commercial content.
  C. The email body presents any commercial content prior to the transactional content.
  D. The email confirms a transaction between the recipient andsender.
  E. The subject line is transactional in nature and non-promotional.
  B. The email body presents the transactional content prior to any commercial content.
  D. The email confirms a transaction between the recipient andsender.
  E. The subject line is transactional in nature and non-promotional.

• Question 216:

  Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs. Which tag should NTO add to the HTML element to differentiate the links?

  A. alias
  B. linkname
  C. conversion
  A. alias

• Question 217:

  Which 3 options are available to create a template in marketing cloud? Choose 3

  A. Content Builder
  B. Template Editor
  C. Paste HTML
  D. Mobile Template Editor
  A. Content Builder
  B. Template Editor
  C. Paste HTML

• Question 218:

  Which statement regarding editing an email template is true? (Choose 2)

  A. Updating an email to reflect changes made in itstemplate can be done in the email properties
  B. Changes to a template cannot be made once it is saved in the application
  C. Changes to a template are automatically inherited in emails built from that template
  D. A template does not automatically affectemails created from that template
  B. Changes to a template cannot be made once it is saved in the application
  D. A template does not automatically affectemails created from that template

• Question 219:

  A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.

  Which tool should be used to execute this process?

  A. Filter Activity
  B. Data Extract Activity
  C. Automation Studio
  D. Journey Builder
  C. Automation Studio

• Question 220:

  NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

  A. The ability to set criteria to segment contacts based on behavior using SQL
  B. The ability to extract data from an Audience data extension for analysis
  C. The ability to set goals and have the system listen to see if users met the goal
  D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
  E. The ability to update or create Salesforce CRM objects or records
  C. The ability to set goals and have the system listen to see if users met the goal
  D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
  E. The ability to update or create Salesforce CRM objects or records