Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 201:

  Which variable can be tested using the A/B testing tool? (Choose 3)

  A. Email content

  B. Pre-header

  C. IP Address

  D. From Name

  E. ISP

  Correct Answer: ABD

• Question 202:

  Which method of storing subscriber information allows a company to doextensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

  A. Lists

  B. Data Extensions

  C. Lists and Data Extensions

  D. Active Audiences

  Correct Answer: B

• Question 203:

  Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a 'thank you' email the first time they show up in the file drop.

  How should Journey Builder be configured to meet this requirement?

  A. Configure Journey Settings to 'allow no re-entry.'

  B. Configure Journey Email Send to dedupe on email address.

  C. Configure Journey Entry Event to 'allow no re-entry.'

  Correct Answer: A

• Question 204:

  A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.

  How should a marketer accomplish this task without compromising the email content?

  or

  What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

  A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.

  B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.

  C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.

  D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

  Correct Answer: D

• Question 205:

  A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

  What should they do to further segment their audience7

  A. Copy the filtered data extension and add additional filter criteria.

  B. Use the Split option to temporarily add additional filter criteria.

  C. Copy the data filter and build a new data extension with additional filter criteria.

  Correct Answer: C

• Question 206:

  Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.

  What is the recommended design approach?

  A. Responsive Design

  B. Desktop-centnc Design

  C. Static Design

  D. Mobile-aware Design

  Correct Answer: A

• Question 207:

  Where do you click Connect Campaign toassociate a campaign with a journey?

  A. Journey Builder

  B. The Campaign Messages component on the campaign record

  C. The Campaign Messages component on the Lead or Contact record

  D. Email Studio

  Correct Answer: A

• Question 208:

  Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database.

  This data is saved into a data extension inMarketing Cloud and then called into the emails dynamically.

  Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.

  Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

  B. Create a scheduled automation that runs every 15 minutes to import the file multiple times aday.

  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

  D. Create an API-driven process to put the data directly into the data extension when any data is changed.

  Correct Answer: C

• Question 209:

  Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction

  What should NTO do to automate the process of finding its affected customers?

  A. Filter the data based on a specific date range.

  B. Use Einstein engagement scores to identify affected users.

  C. Query the data using a specific date range parameter

  Correct Answer: A

• Question 210:

  Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants totest whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?

  A. A series of A/B tests to determine the number of emails.

  B. Automation Studio with three separate Welcome automations.

  C. Journey Builder using a Random Split with three branches.

  D. Journey Builder using a Decision Split with three branches.

  Correct Answer: C