Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 201:

  A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

  Which step needs to be completed?

  A. The email must be recreated using the updated template.
  B. 'Update Email Now' needs to be applied to each email.
  C. The template must be approved before updates are reflected.
  B. 'Update Email Now' needs to be applied to each email.

• Question 202:

  When does the validation of email address occur when using a data extension?

  A. Done at the time of Import
  B. Done at the time of Send
  C. Done when admin refreshes it
  D. Done when subscriber updates profile in the profile center
  B. Done at the time of Send

• Question 203:

  Northern Trail Outfitters (NTO) is concerned its sender reputation may have been impacted recently. NTO wants to review if it is stemming from a recent import of subscribers. Which metric should the Marketing Cloud email specialist analyze as a possible indicator of bad sender reputation?

  A. Send volume
  B. Block bounces
  C. Click rate
  B. Block bounces

• Question 204:

  NTO completed a data reviewprocess and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

  A. SQL query activities
  B. Data filter
  C. Filter activity
  D. Filtered group
  C. Filter activity

• Question 205:

  What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

  A. Thesubscriber is unsubscribed from the publication list applied to the send
  B. The subscriber is added to the enterprise global unsubscribe list
  C. The subscriber is deleted completely from the sending account
  D. The subscriber is removed from the Listused for the Send
  A. Thesubscriber is unsubscribed from the publication list applied to the send
  D. The subscriber is removed from the Listused for the Send

• Question 206:

  A marketer needs to share report results with a manager.

  When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager? Choose 3 answers

  A. Email the report.
  B. Text a link to the report.
  C. Notify the manager with a pop-up.
  D. Save the report as a Snapshot.
  E. Save the report to an SFTP folder.
  A. Email the report.
  D. Save the report as a Snapshot.
  E. Save the report to an SFTP folder.

• Question 207:

  A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

  A. Build email templates with HTML Paste
  B. Ensure the email renders well in mobile apps
  C. Include an unsubscribe button
  D. Segment the email's target audience
  E. Included personalization and dynamic content
  A. Build email templates with HTML Paste
  B. Ensure the email renders well in mobile apps
  E. Included personalization and dynamic content

• Question 208:

  What must be configured in aMarketing Cloud account to use the import wizard?

  A. Enhanced FTP
  B. File Transfer
  C. Data Loader
  D. Encrypted FTP
  A. Enhanced FTP

• Question 209:

  A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks. Which two A/?test options should be used? (Choose two.)

  A. The test administrator manually selects the version to send to the remainder.
  B. The test administrator selects the desired audience test segment sizes.
  C. The system automatically sends the winning version to the remainder audience.
  D. The test administrator chooses which subscribers to place in each audience.
  B. The test administrator selects the desired audience test segment sizes.
  C. The system automatically sends the winning version to the remainder audience.

• Question 210:

  Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

  What should be used to best achievethis in real time?

  A. SQL Query activities
  B. File Drop Automations
  C. APIs
  C. APIs