Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 191:

  Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.

  In which two ways could they optimize email design to honorbranding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

  A. Style alt text for when images do not display automatically.
  B. Add background colors that match branding.
  C. Use custom corporate font to match theirbrand.
  D. Make the email completely image based.
  A. Style alt text for when images do not display automatically.
  B. Add background colors that match branding.

• Question 192:

  Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval. What feature should they employ?

  A. Standard Workflow Approval
  B. Two-Step Workflow Approval
  C. Content Detective
  D. Preview Tab
  A. Standard Workflow Approval

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  Explanation/Reference:

  The Standard Workflow Approval allows the marketing team to implement a review process before approving dynamic emails created by partners. When a partner submits a dynamic email for approval, it goes through a standard approval process. The email is reviewed and approved by designated team members, ensuring it meets branding, content guidelines, and other quality standards.

  With the Standard Workflow Approval, the marketing team can ensure that emails created by partners are thoroughly reviewed and approved before being sent to subscribers, helping to maintain consistency, compliance, and quality in the email campaigns.

• Question 193:

  Northern Trail Outfitters wants information on the email performance of an abandoned cart journey.

  Which Journey Builder resource provides data on all versions of a specific journey's cross-channel performance data?

  A. Email Analytics Tile
  B. Journey History
  C. Journey Analytics Dashboard
  C. Journey Analytics Dashboard

• Question 194:

  Northern Trail Outfitters' executive team is looking to schedule reports that provide the most engaged and the most inactive subscribers. Which Marketing Cloud tool should the email specialist use to email an out-of-the-box report to the team?

  A. Email Studio Reports
  B. Einstein Engagement Reports
  C. Intelligence Reports for Engagement
  B. Einstein Engagement Reports

• Question 195:

  Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this?

  A. Publication Lists
  B. List Unsubscribes
  C. Journey Builder Sends
  A. Publication Lists

• Question 196:

  Northern Trail Outfitters (NTO) would like to sendshipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account. Which solution can be used to achieve this?

  A. Triggered Email in Email Studio
  B. Import Activity In Email Studio
  C. File Drop Entry Source in Journey Builder
  D. File Drop Starting Source in Automation Studio
  D. File Drop Starting Source in Automation Studio

• Question 197:

  Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database.

  This data is saved into a data extension inMarketing Cloud and then called into the emails dynamically.

  Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.

  Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
  B. Create a scheduled automation that runs every 15 minutes to import the file multiple times aday.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
  D. Create an API-driven process to put the data directly into the data extension when any data is changed.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

• Question 198:

  Northern Trail Outfitters (NTO) is usingDatorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

  A. Email and Journey Overview Dashboard
  B. Email Performance Dashboard
  C. Journey Performance by Email Dashboard
  A. Email and Journey Overview Dashboard

• Question 199:

  A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.

  Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

  A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
  B. Process every individual's unsubscribe request within 14 business days.
  C. Include an unsubscribe link in the header or footer of emails.
  D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
  A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
  C. Include an unsubscribe link in the header or footer of emails.

• Question 200:

  Northern Trail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number sent was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.con" instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

  A. Bounce Mail Management
  B. Auto-Suppression Lists
  C. List Detective
  C. List Detective