Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 181:

  A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

  Which tool can be used to segment the data? (Choose 2)

  A. Drag and Drop Segmentation
  B. Data Extract Activity
  C. Send Definition
  D. Query Activity
  A. Drag and Drop Segmentation
  D. Query Activity

• Question 182:

  A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriatesegments.

  How can segmentation with this scenario be accomplished?

  or

  What tool should the marketing team use?

  A. Data Extract Activity
  B. Audience Builder
  C. Drag and Drop Segmentation
  D. Profile Attributes
  B. Audience Builder

• Question 183:

  A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text. What two additional best practices could be applied to the company's new email design? (Choose two.)

  A. Mobile optimized emails
  B. Corresponding call-to-action included in primary message
  C. Use of emojis in preheader text
  D. A mix of old branding with new branding
  A. Mobile optimized emails
  B. Corresponding call-to-action included in primary message

• Question 184:

  As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.

  What activity is designed to address this scenario?

  A. SQL Query Activity
  B. Filter Activity
  C. Group Refresh
  D. File Transfer Activity
  A. SQL Query Activity

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  Explanation/Reference:

  The SQL Query Activity allows you to write SQL (Structured Query Language) queries to extract and combine data from different data extensions based on specified criteria. With SQL queries, you can perform joins, filter data, and create new data extensions containing the combined data.

  In this case, the SQL Query Activity can be used to join the Shipping data extension and the Purchase data extension based on common fields (e.g., Order ID, Customer ID, or any other unique identifier) to retrieve the necessary information for the shipping notifications.

• Question 185:

  A team wants to import a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

  A. Choose the appropriate date format.
  B. Name the new import definition.
  C. Map the attributes in the file.
  D. Select the delimitingcharacter.
  C. Map the attributes in the file.

• Question 186:

  The marketing team wants to target subscribers with a 'thank you' offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?

  A. Total Opens measure
  B. _Open data view
  C. Tracking Data Extract
  C. Tracking Data Extract

• Question 187:

  Which feature can a marketer use to individualize content in an email? (Choose 3)

  A. Specialized content
  B. Audience Segmentation
  C. Predictive content
  D. Personalization string
  E. Dynamiccontent
  C. Predictive content
  D. Personalization string
  E. Dynamiccontent

• Question 188:

  Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using artificial intelligence. Which standard tool best does this?

  A. Einstein Email Recommendations
  B. Einstein Copy Insights
  C. Einstein Messaging Insights
  C. Einstein Messaging Insights

• Question 189:

  The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months. Which remediation tactic should be used to improve deliverability?

  A. Increase the frequencyof email sending to boost engagement.
  B. Broaden segmentation criteria to reach more diverse audiences.
  C. Scale back sending for specific ISPs until the issue subsides.
  C. Scale back sending for specific ISPs until the issue subsides.

• Question 190:

  Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially,NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

  A. From Address Management
  B. Delivery Profile
  C. Sender Profile
  B. Delivery Profile