Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 171:

  Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

  What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  A. Send both email and SMS to ensure subscribers get NTO's messages.
  B. Create one Entry Source for each messaging channel.
  C. Ensure source channel Is available insubscriber data.
  C. Ensure source channel Is available insubscriber data.

• Question 172:

  Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.

  Which two best practices should NTO employ when sending email? Choose 2 answers

  A. Send generic content toappeal to all audiences.
  B. Send multiple emails a day to keep the brand top of mind.
  C. Set cadence expectations up front with subscribers.
  D. Use subscriber data to dynamically populate email content.
  C. Set cadence expectations up front with subscribers.
  D. Use subscriber data to dynamically populate email content.

• Question 173:

  An account will be providing a unique key for each subscriber from an external system.A marketer wants to create a data extension for sending email campaigns.

  Which two steps should the marketer take when creating the data extension? Choose 2 answers

  A. In Properties, check the "Is Sendable" option
  B. Set the Email address column as Primary Key
  C. Relate the Email Address to Subscriber Key
  D. Set the column with Subscriber Key as Primary Key
  A. In Properties, check the "Is Sendable" option
  D. Set the column with Subscriber Key as Primary Key

• Question 174:

  Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level. Which out-of-the-box report should IMTO use to get this informationto refine to its sending methods?

  A. Recent Email Send Summary
  B. Email Performance by Domain
  C. Email Sends by User
  B. Email Performance by Domain

• Question 175:

  The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

  A. Continue monitoring the bounce rate for changes.
  B. Removethe bounced addresses before the next send.
  C. Nothing -- bounce rates up to 30% are acceptable.
  B. Removethe bounced addresses before the next send.

• Question 176:

  While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.

  Which method should be used to accomplish this task?

  A. Enter the emailaddresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
  B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
  C. Create a Test data extension that contains the five content variations the two team members need to validate.
  D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
  D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

• Question 177:

  What is a purpose of marking an attribute as hidden?

  A. The attribute is not available for CAN-SPAM compliance
  B. The attribute is not available to store data
  C. The attribute is not available to other users in the account
  D. The attribute is not available to subscribers on the Profile Center
  D. The attribute is not available to subscribers on the Profile Center

• Question 178:

  Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.

  An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.

  Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

  A. Suppression List
  B. Exclusion Script
  C. Domain Exclusion List
  D. Exclusion List
  D. Exclusion List

• Question 179:

  A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

  A. Triggered Email
  B. Test Send
  C. Guided Send
  D. User Initiated Email
  A. Triggered Email

• Question 180:

  Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builderactivity should be used?

  A. Engagement Split
  B. Filter Activity
  C. Decision Split
  D. Random Split
  C. Decision Split