Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 161:

  What single place in ContentBuilder would a marketer store CSS used in several Paste HTML Templates?

  A. Style Block
  B. Code Snippet
  C. Script Activity
  D. Free Form Code Block
  A. Style Block

• Question 162:

  Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed. Which component should the Marketing Cloud email specialist configure to provide this functionality?

  A. Send Classification
  B. Sender Profile
  C. Delivery Profile
  A. Send Classification

• Question 163:

  Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction

  What should NTO do to automate the process of finding its affected customers?

  A. Filter the data based on a specific date range.
  B. Use Einstein engagement scores to identify affected users.
  C. Query the data using a specific date range parameter
  A. Filter the data based on a specific date range.

• Question 164:

  Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

  Which no-code features should be implemented to accomplish this?

  A. Journey Builder and Engagement Split
  B. Automation studio and Query Activity
  C. Salesforce CDP and Einstein Engagement Scoring
  A. Journey Builder and Engagement Split

• Question 165:

  Northern Trail Outfitters (NTO) is launching a new product and is unsure which features to highlight in the promotion. The marketing team has created two versions of their promotional email to test amongst NTO's most engaged customers. Which Journey Builder feature should allow for the best performing email to be sent to the larger audience?

  A. Path Optimizer
  B. Engagement Split
  C. Einstein Content Selection
  A. Path Optimizer

• Question 166:

  A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

  A. Images showing how the email rendered on different devices
  B. Number of clicks from mobile devices
  C. Performance data on the Overview tab
  D. Subscribers who click on a specific link
  C. Performance data on the Overview tab
  D. Subscribers who click on a specific link

• Question 167:

  A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

  A. Triggered Send
  B. Send Email
  C. Automated Send
  D. Template Send
  B. Send Email

• Question 168:

  Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They havenoticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.

  How should they improve their engagement rates with unengaged subscribers''

  A. Remove them from the list
  B. Send emails more frequently
  C. Request they resubscribe
  D. Send emails less frequently
  B. Send emails more frequently

• Question 169:

  Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.

  Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

  A. Verification Activity
  B. Wait Activity
  C. Data Extract Activity
  A. Verification Activity

• Question 170:

  Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?

  A. System Preferences
  B. Subscriber Key
  C. Subscriber Attributes
  D. Primary Key
  B. Subscriber Key