Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 151:

  Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate ofcustomers that have been through a Welcome Series Journey in the last 7 days. Where should they find this dashboard?

  A. Journey Builder - Journey History
  B. Datorama Reports - Journey Performance
  C. Reports - Journey Engagement
  B. Datorama Reports - Journey Performance

• Question 152:

  Northern Trail Outfitters wants to increase email subscribers this quarter.

  Which three methods could they use to legally obtain subscribers? Choose 3 answers

  A. Email all unsubscribed customersasking for them to opt into email again
  B. Purchase subscriber lists from a reputable data company
  C. Ask customers to opt-in at time of purchase online by creating an account
  D. Ask customers to text their email address to a short code to opt-in
  E. Createa Facebook lead capturing form to gain opt-ins
  C. Ask customers to opt-in at time of purchase online by creating an account
  D. Ask customers to text their email address to a short code to opt-in
  E. Createa Facebook lead capturing form to gain opt-ins

• Question 153:

  A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three featurescould be used to create individualized content in the email? Choose 3 answers

  A. In Personalization strings
  B. Dynamic content
  C. Audience segmentation
  D. In Einstein content
  E. Specialized content
  A. In Personalization strings
  B. Dynamic content
  D. In Einstein content

• Question 154:

  Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

  A. Send earlier in the day to give subscribers more time to check email.
  B. Add a clear, brief, and urgent call-to-action.
  C. Use images, not text, to improve email look and branding.
  D. Include relevant preheader text in every email.
  D. Include relevant preheader text in every email.

• Question 155:

  Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensionsin time.

  Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

  A. Data Extract Activity
  B. Verification Activity
  C. Wait Activity
  B. Verification Activity

• Question 156:

  The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

  A. Create a Filter Activitythat selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
  B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
  C. Set arefresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
  D. Add the Pref1-Tech Data Filter to an Automation
  B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

• Question 157:

  A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

  A. A User initiated Email
  B. A Simple Send Email
  C. A recurringSend Schedule via Guided Send
  D. A Transactional Send Classification
  C. A recurringSend Schedule via Guided Send

• Question 158:

  A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

  Which Journey Builder tool should they use to accomplish this?

  A. Einstein STO Activity
  B. Wait Until Activity
  C. Engagement Split
  A. Einstein STO Activity

• Question 159:

  NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

  A. Delivery profiles
  B. Sender profile
  C. Profile attributes D. send flow
  B. Sender profile

• Question 160:

  A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?

  A. Fire Event
  B. Import File
  C. File Transfer
  D. Verification Activity
  C. File Transfer