Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 141:

  Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website.

  Which configuration should help with limiting a spike in volume to the website?

  A. Web Collect Sign-Up Form
  B. Send Throttle
  C. Sender Authentication Package
  B. Send Throttle

• Question 142:

  A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.

  In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.

  Which solution should they use to maintain subscriber status?

  A. Importunsubscribes into a data extension, then update status with a query.
  B. Create an automation triggered on unsubscribes from the other system.
  C. Create a suppression workflow for the unsubscribed accounts.
  D. Import unsubscribes with the appropriate statusinto All Subscribers.
  D. Import unsubscribes with the appropriate statusinto All Subscribers.

• Question 143:

  A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is thesafest most effective way for a marketer to accomplish this task without the compromising email content.

  A. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
  B. find each individual with subscriber preview and test send to each individual recipient
  C. create a test data extension composed of the management team and test send to the test data extension
  D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
  D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

• Question 144:

  An insurance company has launched a new campaign to target individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension. How should the marketer use low-code to create this segment?

  A. Define a Subscriber Filter.
  B. Create a data filter on the data extension.
  C. Write a query to create a filtered data extension.
  B. Create a data filter on the data extension.

• Question 145:

  The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP. How should the scheduled automation be configured to achieve this?

  A. SQL Query Activity > Data Extract Activity > File Transfer Activity
  B. Filter Activity > SQL Query Activity > File Transfer Activity
  C. Rlter Activity >File Transfer Activity > Data Extract Activity
  D. Data Extract Activity > SQL Query Activity > File Transfer Activity
  A. SQL Query Activity > Data Extract Activity > File Transfer Activity

• Question 146:

  Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used to achieve this?

  A. Ingest API
  B. Import Wizard
  C. Import Activity
  C. Import Activity

• Question 147:

  Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

  Which mobile optimization option provides the quickest turnaround and easiest implementation?

  A. Mobile Responsive
  B. Responsive Aware
  C. Mobile Aware
  C. Mobile Aware

• Question 148:

  Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.

  How should NTO build the email?

  A. Create dynamic content with a SQL Query activity.
  B. Create a template-based email using dynamic content.
  C. Create multiple versions of the email for loyaltyand non-loyalty members.
  D. Create a template and lock content In the template.
  B. Create a template-based email using dynamic content.

• Question 149:

  Northern Trail Outfitters (NTO) has a new product launch.

  Which tool should enable NTO to easily target the most loyal subscribes?

  A. Path Optimizer
  B. Google Analytics Audience
  C. Einstein Engagement Scoring
  B. Google Analytics Audience

• Question 150:

  The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

  A. Test Send
  B. Content Detective
  C. Subscriber Preview
  B. Content Detective