Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 131:

  Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What shoulda marketer do to ensure the Email Address field values are unique?

  A. Mark the field as the Primary Key.
  B. Mark the data extension as Sendable.
  C. Use Email Address as Subscriber Key.
  C. Use Email Address as Subscriber Key.

• Question 132:

  NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which threemethods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

  A. Local folder structure
  B. Search field
  C. Content Type filter
  D. Email Type
  E. Tags filter
  A. Local folder structure
  B. Search field
  E. Tags filter

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  Explanation/Reference:

  https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud- content-builder/

• Question 133:

  Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation. What is the best option for the NTO to use in order to make sure email addresses are valid before adding to its audience?

  A. Leverage a Smart Capture block
  B. A double opt-in at signup
  C. Add CAPTCHA validation to the form
  B. A double opt-in at signup

• Question 134:

  Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on itsconsumer retail sends. NTO has purchased a second IP address

  to be used for the corporate site's email sending.

  What feature would be used to specify which IP address is used for retail vs. corporate?

  A. Delivery Profile
  B. Send Definition
  C. Send Classification
  D. Sender Profile
  A. Delivery Profile

• Question 135:

  Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform. These files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

  How should the notification be received if the data import is unsuccessful?

  A. Automation Notification Settings
  B. Import Activity Notification Settings
  C. Configured Alert Manager Settings
  B. Import Activity Notification Settings

• Question 136:

  What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

  A. Require that the subscriber refer a friend
  B. Personalize email content
  C. Send three emails onthe first day after sign-up
  D. Share the email program's value proposition
  B. Personalize email content
  D. Share the email program's value proposition

• Question 137:

  Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use toincrease the number of subscribers? (Choose 2)

  A. Offer email opt-in when customers create an account
  B. Use incentives such as a discount or free shipping to encourage opt-in
  C. Capture email addresses through the use of browser cookies
  D. Send emails toa purchased list with a request to opt-in
  A. Offer email opt-in when customers create an account
  B. Use incentives such as a discount or free shipping to encourage opt-in

• Question 138:

  A marketer has created an event confirmation email which is sent to all registrants of their cooking-while-camping sessions. They use Marketing Cloud Connect to integrate to their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP' button.

  Which automation solution should easily allow this action?

  A. Automation Studio
  B. Behavioral Triggers
  C. Journey Builder
  C. Journey Builder

• Question 139:

  Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

  A. Subscriber Key
  B. Subscriber Attributes
  C. Primary Key
  D. System Preferences
  A. Subscriber Key

• Question 140:

  Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sendingaudience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.

  Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

  A. Loyalty Member ID
  B. Loyalty Member Status
  C. Full Name
  D. Email Address
  A. Loyalty Member ID