Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 121:

  What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

  A. Sender and recipient profiles
  B. Campaign and journey
  C. Email and journey
  D. Journey and contact
  C. Email and journey

• Question 122:

  Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement. Which 2 best practices should NTO employ when sending email?

  A. Set Cadence Expectations to front with Subscribers
  B. Send generic content to appeal to all audicences.
  C. Send Multiple emails a day to keep the brand top of mind
  D. Use Subscriber data to dynamically populate email content
  A. Set Cadence Expectations to front with Subscribers
  D. Use Subscriber data to dynamically populate email content

• Question 123:

  An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly:Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

  A. A/B test the effectiveness of different subjects.
  B. Include information relevant to the message in the subject line.
  C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
  D. Keep the subject text between 50 and 100 characters long.
  A. A/B test the effectiveness of different subjects.
  B. Include information relevant to the message in the subject line.

• Question 124:

  A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm theaction. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and thecustomer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bankwants to automate sending the emails. Which process could the bank use?

  A. Use Query Activities
  B. Use Drag and Drop Segmentation to create data filters
  C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, anduse Filter activities
  D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
  C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, anduse Filter activities
  D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

• Question 125:

  Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?

  A. _sent Dataview
  B. 'Subscribers Not Sent To* report
  C. Not Sent Tracking Extract
  B. 'Subscribers Not Sent To* report

• Question 126:

  Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

  Which solution should make locating appropriate images easier?

  A. Configure Eastern Content Tagging to automatically tag stock art.
  B. Import a metadata tag index for the stock art so the images are searchable
  C. Select categories and content type from the import dropdown when importing images.
  A. Configure Eastern Content Tagging to automatically tag stock art.

• Question 127:

  A marketer wants to create a responsive email that will render correctly across all email clients.

  What tool could they use?

  A. Server Side JavaScript
  B. AMPscnpt with grid-based layout
  C. CSS3 media queries
  D. GTL with tables
  C. CSS3 media queries

• Question 128:

  Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?

  A. Leverage Enhanced Dynamic Content.
  B. Leverage templates with AMPscript.
  C. Leverage Multilingual Content Blocks.
  C. Leverage Multilingual Content Blocks.

• Question 129:

  Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

  A. Subscribers who have opened an email in the past 30 days.
  B. Subscribers within a 30-mile radius of a zip code.
  C. Subscribers whohave submitted spam complaints in the last week.
  D. Subscribers who have not clicked in the past three months.
  A. Subscribers who have opened an email in the past 30 days.
  D. Subscribers who have not clicked in the past three months.

• Question 130:

  Northern Trail Outfitters (NTO) isinterested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries. Which tool should NTO use?

  A. Filter Activity in Automation Studio
  B. Email PerformanceOver Time Report
  C. Pivot table in Datorama Reports
  C. Pivot table in Datorama Reports