Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 111:

  Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

  Which Journey Builder activity should NTO use?

  A. Engagement Split
  B. Frequency Split
  C. Scoring Split
  A. Engagement Split

• Question 112:

  When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should the email specialist use to ensure the exclusion is updated before the audience query runs?

  A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
  B. In the step with the two SQL activities, place a wait step between them.
  C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
  A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

• Question 113:

  Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

  A. Verification Activity
  B. Skip Automation
  C. Wait Activity
  C. Wait Activity

• Question 114:

  Amarketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answers

  A. Select the update type "Overwrite"
  B. Ensure the data extension has a Primary Key
  C. Select the update type "Add and Update"
  D. Select the update type "Add Only"
  B. Ensure the data extension has a Primary Key
  D. Select the update type "Add Only"

• Question 115:

  Northern Trail Outfitters (NTO) wants to find the best style of email subject lines to drive customer engagement. Which tool should NTO use to discover the best style in its new Welcome Journey?

  A. A/B Test Content Block
  B. Path Optimizer
  C. Einstein Copy Insights
  C. Einstein Copy Insights

• Question 116:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer
  B. Email Body
  C. Envelope Content
  D. Link Content
  C. Envelope Content

• Question 117:

  Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

  Which feature provides a way to automatically maintain a data extension's records?

  A. Delete Filter Activity
  B. Contact Delete
  C. Data Retention Policy
  C. Data Retention Policy

• Question 118:

  A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

  A. Email templates
  B. Preference Management
  C. Portfolio
  D. Data Extensions
  A. Email templates

• Question 119:

  Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

  Which automation solutions should be set up to accommodate this request?

  A. Journey Builder and Behavioral Triggers
  B. AutomationStudio and Path Optimizer
  C. Automation Studio and Journey Builder
  C. Automation Studio and Journey Builder

• Question 120:

  How are publication lists used in the Marketing Cloud?

  A. To send communication to all subscribers, regardless of opt -in status.
  B. To manage subscribers in guided and triggered email sends.
  C. To builddynamic content rules by subscriber type.
  D. To allow subscribers to opt-down/out instead of unsubscribing from all.
  D. To allow subscribers to opt-down/out instead of unsubscribing from all.