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GOOGLE-ANALYTICS Real Exam Questions

Google Analytics Individual Qualification (IQ)

70 questions available · Page 1 of 7

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Question 1 Single choice

Which of these CANNOT be collected by the default Analytics tracking code?

  1. A

    Browser language setting

  2. B

    User's favorite website

  3. C

    Device and operating system

  4. D

    Page visits

Show answer and explanation

Correct answer: B

Question 2 Single choice

Which reports require you to activate Advertising Features?

  1. A

    Demographics and Interests reports

  2. B

    Cohort Analysis reports

  3. C

    Geo reports

  4. D

    Real-time reports

Show answer and explanation

Correct answer: A

Question 3 Single choice

Which report indicates the pages of your website where users first arrived?

  1. A

    Location report

  2. B

    Pages report

  3. C

    All Pages report

  4. D

    Landing Pages report

Show answer and explanation

Correct answer: D

Question 4 Single choice

What is a "secondary dimension" in Google Analytics?

  1. A

    A visualization that allows you to understand the impact of your data.

  2. B

    An additional widget you can add to a dashboard for more specific analysis.

  3. C

    An additional dimension you can add to a report for more specific analysis.

  4. D

    An additional metric you can add to a report for more specific analysis.

Show answer and explanation

Correct answer: C

Question 5 Single choice

Which user characteristic may NOT be used to change keyword bids in AdWords?

  1. A

    ad preference

  2. B

    location

  3. C

    device

  4. D

    time of day

Show answer and explanation

Correct answer: A

Question 6 Single choice

Which of these channels is NOT included in the default Channels report?

  1. A

    Organic Search

  2. B

    Display

  3. C

    Device

  4. D

    Direct

Show answer and explanation

Correct answer: C

Question 7 Single choice

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

  1. A

    False

  2. B

    True

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Correct answer: A

Question 8 Single choice

Which of these can you NOT share using The Solutions Gallery?

  1. A

    Segments

  2. B

    Custom reports

  3. C

    Custom Dimensions

  4. D

    Goals

Show answer and explanation

Correct answer: C

Question 9 Single choice

Which tags does Google Analytics recommend to accurately track campaigns?

  1. A

    Source, Content, and Term

  2. B

    Medium, Source, and Content

  3. C

    Medium, Source, and Campaign

  4. D

    Campaign, Content, and Term

Show answer and explanation

Correct answer: C

Question 10 Single choice

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  1. A

    Users who viewed your homepage

  2. B

    Users who viewed a search result page on your website

  3. C

    Users who returned an item they purchased

  4. D

    Users who viewed product detail pages

Show answer and explanation

Correct answer: C