If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
A. /ordercomplete/thank_you.html
B. /ordercomplete.php
C. /order/complete.php
D. /ordercomplete/index.html
What four parameters can you include with an event hit for reporting?
A. Event, Category, Action, Label
B. Category, Action, Label, Unique Events
C. Category, Action, Label, Value
D. Category, Action, Label, Total Events
Custom Reports will NOT let you do what?
A. Create report with Custom Metrics
B. Use multiple dimensions together in the same report
C. Pair metrics and dimensions of different scopes
D. Use a Custom Dimension as a primary dimension
Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
A. Acquisition reports
B. Goals reports
C. Multi-Channel Funnel reports
D. Ecommerce reports
Which of these can be imported to define a remarketing audience?
A. Custom Segment
B. Custom Report
C. Custom Dimension
D. Custom Metric
Which reports require you to activate Advertising Features?
A. Demographics and Interests reports
B. Cohort Analysis reports
C. Geo reports
D. Real-time reports
What type of data does Google Analytics prohibit you from collecting?
A. Product SKU(s)
B. Purchase amount
C. Billing city
D. Personally identifiable information
Google Analytics filters are applied in the order in which they are set in your view.
A. False
B. True
When will the Analytics tracking code send an event hit to Google Analytics?
A. Every time a user performs an action with event tracking implemented
B. Every time a user makes a reservation
C. Every time a user adds an event to their calendar
D. Every time a user performs an action with pageview tracking implemented
Which report helps you understand which kinds of mobile devices were used to visit your website?
A. Mobile > Devices report
B. All Traffic > Source/Medium report
C. Site Content > Landing Page report
D. Technology > Network report
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