Google GOOGLE-ANALYTICS Online Practice Questions and Exam Preparation

Google GOOGLE-ANALYTICS Online Questions & Answers

• Question 1:

  You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

  A. False
  B. True
  B. True

• Question 2:

  If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

  A. True
  B. False
  A. True

• Question 3:

  If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  A. /ordercomplete/thank_you.html
  B. /ordercomplete.php
  C. /order/complete.php
  D. /ordercomplete/index.html
  C. /order/complete.php

• Question 4:

  Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  A. Active Users report
  B. Users Flow report
  C. User Explorer report
  D. Cohort Analysis report
  A. Active Users report

• Question 5:

  Filters let you include, exclude, or modify the data you collect in a view.

  A. False
  B. True
  B. True

• Question 6:

  Which reports require you to activate Advertising Features?

  A. Demographics and Interests reports
  B. Cohort Analysis reports
  C. Geo reports
  D. Real-time reports
  A. Demographics and Interests reports

• Question 7:

  Which of these is NOT a benefit of using segments in your data analysis?

  A. You can analyze users by single or multi-session conditions
  B. You can isolate and analyze specific conversion paths using conversion segments
  C. You can compare behavior metrics for groups of users like Converters vs non Converters
  D. You can permanently modify the data in your view
  D. You can permanently modify the data in your view

• Question 8:

  Where in the HTML of your webpage should you place your Analytics tracking code?

  A. Just before the closing tag of your website
  B. Just after the opening tag of your website
  C. Just after the opening tag of your website
  D. Just before the closing tag of your website
  D. Just before the closing tag of your website

• Question 9:

  Which report can compare metrics based on user acquisition date over a series of weeks?

  A. User Explorer report
  B. Users Flow report
  C. Cohort Analysis report
  D. Active Users report
  C. Cohort Analysis report

• Question 10:

  What feature would you set up to collect company-specific data such as Member Status?

  A. Custom Dimension
  B. Custom Metric
  C. Custom Filter
  D. Event Tracking
  A. Custom Dimension