Google GOOGLE-ANALYTICS Online Practice Questions and Exam Preparation

Google GOOGLE-ANALYTICS Online Questions & Answers

• Question 11:

  Which of these represents the hierarchical structure of a Google Analytics account?

  A. Account > View > Property
  B. Account > Property > View
  C. Property > Account > View
  D. View > Account > Property
  B. Account > Property > View

• Question 12:

  Which report indicates the last page users viewed before leaving your website?

  A. All Pages report
  B. Landing Pages report
  C. Exit Pages report
  D. Pages report
  C. Exit Pages report

• Question 13:

  If a filter excludes data from a view, that data can never be recovered for that view.

  A. True
  B. False
  A. True

• Question 14:

  Which report demonstrates how well specific parts of your website performed?

  A. Content Drilldown report
  B. Frequency and Recency report
  C. Location report
  D. Top Events report
  A. Content Drilldown report

• Question 15:

  Which of these could NOT be tracked using Goals in Google Analytics?

  A. Customer's lifetime value
  B. Signing up for a newsletter
  C. Making a purchase
  D. Watching a video
  A. Customer's lifetime value

• Question 16:

  By default, which of these is NOT considered a “source” in Google Analytics?

  A. email
  B. (direct)
  C. googlemerchandisestore.com
  D. google
  A. email

• Question 17:

  Custom Dimensions can be used as which of the following?

  A. Primary dimensions in Custom Reports
  B. Secondary dimensions in Standard reports
  C. All of the above
  D. Secondary dimensions in Custom Reports
  C. All of the above

• Question 18:

  By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  A. Source, Medium, Campaign, and Ad Content
  B. Campaign and Medium
  C. Campaign and Ad Content
  D. Source and Medium
  D. Source and Medium

• Question 19:

  Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

  A. Acquisition reports
  B. Goals reports
  C. Multi-Channel Funnel reports
  D. Ecommerce reports
  C. Multi-Channel Funnel reports

• Question 20:

  Which campaigns require you to add manual tags to destination URLs for tracking?

  A. AdWords and email campaigns
  B. Email campaigns
  C. AdWords campaigns
  D. None of the above
  B. Email campaigns