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Google Analytics Individual Qualification (IQ)

Exam Details

  • Exam Code
    :GOOGLE-ANALYTICS
  • Exam Name
    :Google Analytics Individual Qualification (IQ)
  • Certification
    :Google Certifications
  • Vendor
    :Google
  • Total Questions
    :70 Q&As
  • Last Updated
    :May 06, 2024

Google Google Certifications GOOGLE-ANALYTICS Questions & Answers

  • Question 31:

    By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

    A. Source, Medium, Campaign, and Ad Content

    B. Campaign and Medium

    C. Campaign and Ad Content

    D. Source and Medium

  • Question 32:

    Which data table display compares report metrics to the website average?

    A. Percentage

    B. Performance

    C. Comparison

    D. Pivot

  • Question 33:

    You can only apply a Custom Dimension to data that was collected after you created the dimension.

    A. False

    B. True

  • Question 34:

    What is a “dimension” in Google Analytics?

    A. The total amount of revenue a business has made in a given date range.

    B. An attribute of a data set that can be organized for better analysis.

    C. A report that offers information about your audience.

    D. A comparison of data between two date ranges.

  • Question 35:

    By default, which of these is NOT considered a “medium” in Google Analytics?

    A. organic

    B. cpc

    C. referral

    D. google

  • Question 36:

    Which of these channels is NOT included in the default Channels report?

    A. Organic Search

    B. Display

    C. Device

    D. Direct

  • Question 37:

    Which of these could NOT be tracked using Goals in Google Analytics?

    A. Customer's lifetime value

    B. Signing up for a newsletter

    C. Making a purchase

    D. Watching a video

  • Question 38:

    Smart Goals are created automatically by Google's machine-learning algorithms.

    A. True

    B. False

  • Question 39:

    Which of these represents the hierarchical structure of a Google Analytics account?

    A. Account > View > Property

    B. Account > Property > View

    C. Property > Account > View

    D. View > Account > Property

  • Question 40:

    In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

    A. False

    B. True

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