Google GOOGLE-ANALYTICS Online Practice Questions and Exam Preparation

Google GOOGLE-ANALYTICS Online Questions & Answers

• Question 61:

  Assigning a value to a Google Analytics Goal allows you to do which of the following?

  A. Track actual revenue from your conversions
  B. Analyze the conversion funnel on your website
  C. Compare goal conversions and measure changes and improvements to your site
  D. Track real-time revenue for your business
  C. Compare goal conversions and measure changes and improvements to your site

• Question 62:

  In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

  A. False
  B. True
  A. False

• Question 63:

  If you wanted to track what search terms customers used to find products on your website, what would you set up?

  A. Search filters
  B. Enhanced Ecommerce
  C. Data Import
  D. Site Search
  D. Site Search

• Question 64:

  What is a “dimension” in Google Analytics?

  A. The total amount of revenue a business has made in a given date range.
  B. An attribute of a data set that can be organized for better analysis.
  C. A report that offers information about your audience.
  D. A comparison of data between two date ranges.
  B. An attribute of a data set that can be organized for better analysis.

• Question 65:

  By default, Google Analytics can only collect behavioral data from web-connected systems.

  A. True
  B. False
  A. True

• Question 66:

  Which tags does Google Analytics recommend to accurately track campaigns?

  A. Source, Content, and Term
  B. Medium, Source, and Content
  C. Medium, Source, and Campaign
  D. Campaign, Content, and Term
  C. Medium, Source, and Campaign

• Question 67:

  Metrics cannot be paired with dimensions of the same scope.

  A. True
  B. False
  B. False

• Question 68:

  Which report shows a visual representation of user interactions on your website?

  A. Landing Pages report
  B. Behavior Flow report
  C. Content Drilldown report
  D. Treemaps report
  B. Behavior Flow report

• Question 69:

  Which filter would apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

  A. Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  B. Custom Include filter with field “Page Title” and pattern “back to school”
  C. Custom Include filter with field “Campaign Name” and pattern “back to school”
  D. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  C. Custom Include filter with field “Campaign Name” and pattern “back to school”

• Question 70:

  Which of these can be imported to define a remarketing audience?

  A. Custom Segment
  B. Custom Report
  C. Custom Dimension
  D. Custom Metric
  A. Custom Segment