Google Google Certifications GOOGLE-ANALYTICS Questions & Answers

• Question 61:

  Which user characteristic may NOT be used to change keyword bids in AdWords?

  A. ad preference

  B. location

  C. device

  D. time of day

  Correct Answer: A

• Question 62:

  Auto-tagging is used to collect data from which kinds of traffic?

  A. Website referral traffic

  B. Search engine traffic other than Google

  C. Social media traffic

  D. AdWords Campaign traffic

  Correct Answer: D

• Question 63:

  Which report indicates the last page users viewed before leaving your website?

  A. All Pages report

  B. Landing Pages report

  C. Exit Pages report

  D. Pages report

  Correct Answer: C

• Question 64:

  What is a “secondary dimension” in Google Analytics?

  A. A visualization that allows you to understand the impact of your data.

  B. An additional widget you can add to a dashboard for more specific analysis.

  C. An additional dimension you can add to a report for more specific analysis.

  D. An additional metric you can add to a report for more specific analysis.

  Correct Answer: C

• Question 65:

  Once you have deleted a view, you have a limited number of days to restore that view.

  A. False

  B. False

  Correct Answer: B

• Question 66:

  Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  A. Active Users report

  B. Users Flow report

  C. User Explorer report

  D. Cohort Analysis report

  Correct Answer: A

• Question 67:

  Custom Dimensions can be used as which of the following?

  A. Primary dimensions in Custom Reports

  B. Secondary dimensions in Standard reports

  C. All of the above

  D. Secondary dimensions in Custom Reports

  Correct Answer: C

• Question 68:

  Which of these is NOT a benefit of using segments in your data analysis?

  A. You can analyze users by single or multi-session conditions

  B. You can isolate and analyze specific conversion paths using conversion segments

  C. You can compare behavior metrics for groups of users like Converters vs non Converters

  D. You can permanently modify the data in your view

  Correct Answer: D

• Question 69:

  By default, which of these are NOT Remarketing audiences that you can define?

  A. Users who played a video on your website

  B. Users who visited a specific page on your website

  C. Users who visited your physical store

  D. Users who speak a particular language

  Correct Answer: C

• Question 70:

  What feature would you set up to collect company-specific data such as Member Status?

  A. Custom Dimension

  B. Custom Metric

  C. Custom Filter

  D. Event Tracking

  Correct Answer: A