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Google Analytics Individual Qualification (IQ)

Exam Details

  • Exam Code
    :GOOGLE-ANALYTICS
  • Exam Name
    :Google Analytics Individual Qualification (IQ)
  • Certification
    :Google Certifications
  • Vendor
    :Google
  • Total Questions
    :70 Q&As
  • Last Updated
    :May 06, 2024

Google Google Certifications GOOGLE-ANALYTICS Questions & Answers

  • Question 51:

    Which tags does Google Analytics recommend to accurately track campaigns?

    A. Source, Content, and Term

    B. Medium, Source, and Content

    C. Medium, Source, and Campaign

    D. Campaign, Content, and Term

  • Question 52:

    You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

    A. False

    B. True

  • Question 53:

    Which report demonstrates how well specific parts of your website performed?

    A. Content Drilldown report

    B. Frequency and Recency report

    C. Location report

    D. Top Events report

  • Question 54:

    Which report can compare metrics based on user acquisition date over a series of weeks?

    A. User Explorer report

    B. Users Flow report

    C. Cohort Analysis report

    D. Active Users report

  • Question 55:

    Which campaigns require you to add manual tags to destination URLs for tracking?

    A. AdWords and email campaigns

    B. Email campaigns

    C. AdWords campaigns

    D. None of the above

  • Question 56:

    To collect how many times users downloaded a product catalog, what would you set up?

    A. Event Tracking

    B. Custom Report

    C. Calculated Metrics

    D. Custom Dimension

  • Question 57:

    By default, Google Analytics can only collect behavioral data from web-connected systems.

    A. True

    B. False

  • Question 58:

    To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

    A. Data Import

    B. The Measurement Protocol

    C. Browser cookies

    D. The Networking Protocol

  • Question 59:

    Filters let you include, exclude, or modify the data you collect in a view.

    A. False

    B. True

  • Question 60:

    Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

    A. Users who viewed your homepage

    B. Users who viewed a search result page on your website

    C. Users who returned an item they purchased

    D. Users who viewed product detail pages

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