AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 21:

  Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.

  A. compensatory decision
  B. multi-attribute
  C. noncompensatory
  D. conversion
  E. weightage
  A. compensatory decision

• Question 22:

  Services are:

  A. physical objects sold in exchange for value.
  B. intangible customer benefits that cannot be separated from the producer.
  C. the concepts and thoughts about ideas or causes.
  D. the benefits organizations receive in exchange for selling products.
  E. the concepts and philosophies that go into creating a good.
  B. intangible customer benefits that cannot be separated from the producer.

• Question 23:

  Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

  A. Purchase tasks
  B. Social surroundings
  C. Physical surroundings
  D. Temporal effects
  E. Antecedent states
  B. Social surroundings

• Question 24:

  The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?

  A. The firm has an assured customer base for its products as it is the only supplier in the market.
  B. The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.
  C. The firm has many competitors who sell similar products at similar prices.
  D. The firm's B2B division is much larger and more profitable than its B2C division.
  E. Most of the firm's customers are long-time customers who have been loyal to the firm for many years.
  C. The firm has many competitors who sell similar products at similar prices.

• Question 25:

  Jim wants to sell his couch and posts an advertisement on an online portal with the details. He includes a photo of the couch and the price he is willing to sell for. Steve notices the ad and contacts Jim to buy the couch. This type of business process is known as _____.

  A. C2C marketing
  B. B2B marketing
  C. B2C marketing
  D. C2B marketing
  E. direct marketing
  A. C2C marketing

• Question 26:

  Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

  A. 500
  B. 400
  C. 300
  D. 200
  E. 100
  A. 500

• Question 27:

  _____ reflects the relationship of benefits to costs, or what customers get for what they give.

  A. Ethics
  B. Price
  C. Brand parity
  D. Value
  E. Brand equity
  D. Value

• Question 28:

  A particular webpage is used to conduct an online survey and only one in four visitors participates in the survey. If the webpage is visited by an average of 30,000 visitors every day, what the average conversion rate of the webpage?

  A. 0%
  B. 25%
  C. 50%
  D. 75%
  E. 100%
  B. 25%

• Question 29:

  Which of the following is most likely to be considered a convenience product?

  A. A lamp
  B. A haircut
  C. Running shoes
  D. A can of soda
  E. Concert tickets purchased online
  D. A can of soda

• Question 30:

  _____ are pieces of information that have been collected prior to the start of the focal research project.

  A. Primary data
  B. Hypothetical data
  C. Tertiary data
  D. Focal data
  E. Secondary data
  E. Secondary data