AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 231:

  Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

  A. Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.
  B. Unibix should identify marketing metrics that it can use to evaluate its performance.
  C. Unibix should implement the marketing mix and allocate resources for the various activities.
  D. Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.
  E. Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.
  D. Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

• Question 232:

  _____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.

  A. Product attributes
  B. Value
  C. Symbols
  D. Brand image
  E. Competitor differentiation
  B. Value

• Question 233:

  Which of the following enables aligning personal goals along corporate goals?

  A. Flexible and subjective guidelines for governing transactions between employees and clients
  B. A system for punishing inappropriate behavior
  C. Rewarding employees who excel in meeting their KRAs
  D. Public recognition for employees who go out of their way to assist clients and bring new business
  E. Creating a list of best practices associated with fulfilling one's job role
  B. A system for punishing inappropriate behavior

• Question 234:

  Which of the following is an example of a contest?

  A. Visit our website and win movie tickets
  B. Avail our ""featured price"" discounts
  C. Buy one, get one free
  D. Player of the year sponsored by Mars Inc.
  E. Leave your visiting card and win a trip to Bahamas
  D. Player of the year sponsored by Mars Inc.

• Question 235:

  Organizational buying criteria refer to

  A. the restrictions placed on potential solutions to a problem in a purchase decision.
  B. the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization's offerings.
  C. the subjective attributes of the supplier's products and services and the capabilities of the supplier itself.
  D. the objective attributes of the supplier's products and services and the capabilities of the supplier itself.
  E. the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.
  D. the objective attributes of the supplier's products and services and the capabilities of the supplier itself.

• Question 236:

  Which of the following is true of demographic segmentation?

  A. Demographic variables have no influence on consumer needs and wants.
  B. Demographic variables such as education, religion, race, generation, and nationality are easy to measure.
  C. Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.
  D. It involves the analysis of consumer lifestyles to create a detailed customer profile.
  E. Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.
  B. Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

• Question 237:

  The person who first suggests buying the particular product or service is known as the _____.

  A. influencer
  B. seller
  C. initiator
  D. gatekeeper
  E. decider
  C. initiator

• Question 238:

  Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

  A. demographic
  B. psychographic
  C. loyalty
  D. geographic
  E. occasion
  C. loyalty

• Question 239:

  Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

  A. Intangibility
  B. Heterogeneity
  C. Perishability
  D. Inseparability
  E. Nonstorability
  B. Heterogeneity

• Question 240:

  _____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

  A. Emotional
  B. Ethical
  C. Informational
  D. Egoistic
  E. Logos
  A. Emotional