Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 81:

  Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

  A. The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
  B. The company will pay for each click on the video that leads a user to the destination websit e.
  C. The company will pay for each click to watch the video.
  D. The company will pay for each click on the video's stop button, as video ads are being playing automatically.
  B. The company will pay for each click on the video that leads a user to the destination websit e.

• Question 82:

  You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

  A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
  B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
  C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
  D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
  B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

• Question 83:

  You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

  A. The report will appear automatically on the Reports page - as long as you don't close your browser.
  B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
  C. The report will be emailed to your Google AdWords email address when it's complete.
  D. You'll automatically be notified with a green play button on the Reports page, when the report is done.
  B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.

• Question 84:

  Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

  A. Ad rotation
  B. Frequency capping
  C. Bidding option
  D. Ad scheduling
  B. Frequency capping

• Question 85:

  John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program. What must John do to display his video in the Google AdWords' video program?

  A. Nothing. Fireworks and pyrotechnic devices are not allowed.
  B. Keep his video to 15 seconds or less.
  C. Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.
  D. Submit his advertisement to the adult content category for Google AdWords approval.
  A. Nothing. Fireworks and pyrotechnic devices are not allowed.

• Question 86:

  What tool must you use to create a rich media ad format?

  A. Display Ad Builder
  B. Google Tools
  C. Google Pack
  D. Campaign builder
  A. Display Ad Builder

• Question 87:

  Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

  A. 100
  B. 1
  C. Unlimited
  D. 10
  B. 1

• Question 88:

  You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

  A. The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
  B. The placement tool will automate the placement of the video ad throughout the Google Net work.
  C. The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
  D. The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
  A. The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.

• Question 89:

  Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

  A. Change the destination URL of her ad
  B. Increase the ad's cost per click bid
  C. Increase the ad's cost per impression bid
  D. Change her ad to an image ad
  B. Increase the ad's cost per click bid

• Question 90:

  You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

  A. 60 percent
  B. 45
  C. 1.66
  D. 75
  B. 45