Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?
A. The mobile ad must lead to a mobile website.
B. The mobile ad must include a 'Call' link at the end of the ad.
C. The mobile ad must include a 'Map' link for Google maps.
D. The mobile ad cannot include images or videos.
When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?
A. Broad match
B. Phrase match
C. Exact match
D. Quote match
Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the Ad Groups tab reveal?
A. All ads that are grouped by keywords
B. All ad groups from all campaigns
C. All ad groups from a single campaign
D. All ads created in Google AdWords
Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords?
A. Number of Impressions
B. Competitor's ad ranking
C. Average CPC
D. Cost
Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis-spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?
A. If the ad is approved, it will be given a Non-Family status.
B. It will not be approved; Google doesn't accept ads for beer.
C. The ad will be approved as Google does accept ads for beer, but not hard alcohol and lique ur.
D. It will not be approved until Ryan digitally signs proof of his age to advertise beer on Googl e.
You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?
A. 60 percent
B. 45
C. 75
D. 1.66
Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country. What tool can Jane use to determine which locations receive the most queries for her keyword?
A. Google Insights for Search
B. Google Analytics
C. International Keyword Query Tool
D. Region Targeting Tool
Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?
A. Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
B. Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
C. No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
D. Yes, Ben should use the Keyword Tool's website content option.
Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?
A. Client
B. Branding
C. Direct response
D. Conversion
Google currently supports four different mobile markup languages for mobile ads. Which one of the following is NOT a mobile markup language that Google supports?
A. SyncML (Open Mobile Alliance)
B. Chtml (imode, etc)
C. Wml (WAP 1.x)
D. Xhtml (WAP 2.0)
Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only Google exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your ADWORDS-SEARCH exam preparations and Google certification application, do not hesitate to visit our Vcedump.com to find your solutions here.