Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 71:

  Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

  A. Traffic Estimator
  B. Google Analytics
  C. Conversion optimizer
  D. Website optimizer
  D. Website optimizer

• Question 72:

  AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor? Each correct answer represents a complete solution. Choose all that apply.

  A. You can perform advanced searches and edits.
  B. You can work offline on your Mac or PC.
  C. You can store and navigate one or more accounts.
  D. You cpload changes to AdWords at any time.
  A. You can perform advanced searches and edits.
  B. You can work offline on your Mac or PC.
  C. You can store and navigate one or more accounts.
  D. You cpload changes to AdWords at any time.

• Question 73:

  Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?

  A. Instant delivery
  B. Accelerated delivery
  C. Click-cost delivery
  D. Standard delivery
  B. Accelerated delivery

• Question 74:

  Which of the following is used to track the number of users elected to subscribe to a newsletter?

  A. View of a key page
  B. Leads
  C. Purchase/Sale
  D. Signup label
  D. Signup label

• Question 75:

  Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

  A. Proposed changes are in purple.
  B. He'll need to compare his version with Sally's version of the campaigns.
  C. Proposed changes are in red.
  D. Proposed changes are in blue.
  D. Proposed changes are in blue.

• Question 76:

  All of the following are related to branding except for which one?

  A. Presence of a business
  B. Recognizable name
  C. Logo
  D. Sale
  D. Sale

• Question 77:

  Which of the following formulas is used to calculate Actual CPC?

  A. Actual CPC = (Ad Rank to beat + Quality Score) - $0.01
  B. Actual CPC = (Ad Rank to beat Quality Score) + $0.01
  C. Actual CPC = (Ad Rank to beat Quality Score) - $0.01
  D. Actual CPC = (Ad Rank to beat x Quality Score) + $0.01
  B. Actual CPC = (Ad Rank to beat Quality Score) + $0.01

• Question 78:

  All of the following mobile markup languages are supported by Google except for which one?

  A. Xhtml (WAP 2.0)
  B. Wml (WAP 1.x)
  C. Chtml (imode, etc)
  D. SyncML (Open Mobile Alliance)
  D. SyncML (Open Mobile Alliance)

• Question 79:

  Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

  A. Juliet can hide the deleted items through the Account menu and Settings option
  B. Juliet can hide the deleted items through the File menu and Preferences option
  C. Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
  D. Juliet can hide the deleted items through the Tools menu and Settings option
  D. Juliet can hide the deleted items through the Tools menu and Settings option

• Question 80:

  Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country. What tool can Jane use to determine which locations receive the most queries for her keyword?

  A. Google Insights for Search
  B. Google Analytics
  C. International Keyword Query Tool
  D. Region Targeting Tool
  A. Google Insights for Search