Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 101:

  Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

  A. Keyword Tool
  B. Traffic Estimator
  C. Placement Tool
  D. AdWords Editor
  A. Keyword Tool

• Question 102:

  Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

  A. The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
  B. The company will pay for each click on the video that leads a user to the destination website.
  C. The company will pay for each click on the video's stop button, as video ads are being playing automatically.
  D. The company will pay for each click to watch the video.
  B. The company will pay for each click on the video that leads a user to the destination website.

• Question 103:

  Which of the following tabs is used to target group of users in the Google Content Network?

  A. Campaigns tab
  B. Keywords tab
  C. Networks tab
  D. Audiences tab
  D. Audiences tab

• Question 104:

  Which of the following matches eliminates the searched phrases?

  A. Negative match
  B. Phrase match
  C. Broad match
  D. Exact match
  A. Negative match

• Question 105:

  Which of the following is used to describe the return on investment for Google AdWords campaigns?

  A. Return on Ad Investment
  B. Return on bounce rate
  C. Return on keyword spend
  D. Return on Ad Spend
  D. Return on Ad Spend

• Question 106:

  Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

  A. City targeting
  B. Region and City targeting
  C. Country targeting
  D. Customized targeting
  D. Customized targeting

• Question 107:

  You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

  A. Keyword tool
  B. Placement tool
  C. Search Terms Report
  D. Traffic Estimator
  D. Traffic Estimator

• Question 108:

  You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

  A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
  B. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
  C. You must add the Google AdWords conversion tracking code to your website's HTML code.
  D. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
  C. You must add the Google AdWords conversion tracking code to your website's HTML code.

• Question 109:

  John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

  A. SEM based on web content
  B. PPC models
  C. SEO for good web content
  D. CPM models
  D. CPM models

• Question 110:

  Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

  A. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
  B. Ivan must create a Geographic Performance Report in his account.
  C. Unless Ivan creates a location targeting ad, he won't see this information.
  D. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
  B. Ivan must create a Geographic Performance Report in his account.