Google Google Certifications ADWORDS-SEARCH Questions & Answers

• Question 101:

  You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the

  following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

  A. Use the automatic bidding option

  B. Use the conversion optimizer

  C. Use the ad scheduling option

  D. Use a CPM ad campaign

  Correct Answer: A

• Question 102:

  AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools?

  Each correct answer represents a complete solution. Choose all that apply.

  A. Placement refinement tools

  B. Keyword tools

  C. Account management tools

  D. Ad creation tools

  Correct Answer: ABCD

• Question 103:

  You have searched Google and have noticed that your advertisement is not appearing. You've checked the billing information and confirmed the ad approval status and confirmed that your ad is approved and being billed properly. What other tool can you use to help resolve the problem with your ad not appearing?

  A. Google Analytics Tool

  B. Google Pack

  C. Ads Diagnostic Tool

  D. Webmaster Tools

  Correct Answer: C

• Question 104:

  Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the message 'Low Quality Score' in the Status column of the keywords tab. Which of the following methods is the most likely approach, to improve the Quality Score of the advertisement?

  A. Optimize the ad

  B. Change the bid to match the first page bid estimate

  C. Increase the bid for the ad

  D. Change the ad to an image ad

  Correct Answer: A

• Question 105:

  You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

  A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

  B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

  C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

  D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

  Correct Answer: B

• Question 106:

  How often does Google calculate a quality score?

  A. Hourly

  B. Once

  C. Daily

  D. Every time a keyword matches a search query

  Correct Answer: D

• Question 107:

  Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

  A. Export Data (TXT)

  B. Export Backup (AEA)

  C. Export Summary (HTML)

  D. Export Spreadsheet (CSV)

  Correct Answer: A

• Question 108:

  Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really

  searching for Indiana corn or something close to it.

  Which matching type would you recommend to Beth?

  A. Phrase match keyword targeting

  B. Negative match keyword targeting

  C. Broad match keyword targeting

  D. Exact match keyword targeting

  Correct Answer: A

• Question 109:

  You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

  A. There's no problem here - this is a great plan to share product information and keep prices low.

  B. There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.

  C. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.

  D. There is a problem here - video ads don't use the CPM method, only the CPC method.

  Correct Answer: C

• Question 110:

  A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

  A. Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.

  B. Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.

  C. Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.

  D. Google's Website Optimizer is a tool that will automatically optimize web pages.

  Correct Answer: C