Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 1:

  Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

  A. The mobile ad must lead to a mobile website.
  B. The mobile ad must include a 'Call' link at the end of the ad.
  C. The mobile ad must include a 'Map' link for Google maps.
  D. The mobile ad cannot include images or videos.
  A. The mobile ad must lead to a mobile website.

• Question 2:

  Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

  A. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
  B. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
  C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
  D. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
  A. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

• Question 3:

  There are three components of Quality score. Which of the following is NOT a component of Quality score?

  A. Clickthrough rate
  B. Relevancy
  C. The Landing page
  D. Inbound links
  D. Inbound links

• Question 4:

  Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?

  A. Link
  B. Editorial and format
  C. Quality
  D. Content
  D. Content

• Question 5:

  Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

  A. Open the campaign page and then choose the Settings tab to edit where the ad will appear.
  B. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
  C. Open the campaign page and then choose Search Listings to edit where the ad will appear.
  D. Open the ad page and then choose the Settings tab to edit where the ad will appear.
  A. Open the campaign page and then choose the Settings tab to edit where the ad will appear.

• Question 6:

  Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

  A. Automatic placements
  B. Manual placements
  C. Managed placements
  D. Excluded placements
  A. Automatic placements
  C. Managed placements
  D. Excluded placements

• Question 7:

  How many accounts can be edited using Google AdWords Editor at a time?

  A. 5
  B. 1
  C. 2
  D. 4
  B. 1

• Question 8:

  You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

  A. The ads are shown in rotation.
  B. The ads are shown in the order in which they were created.
  C. The ads are shown based on performance.
  D. The ads are shown in alphabetical order.
  C. The ads are shown based on performance.

• Question 9:

  Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

  A. No, Google AdWords can automatically change the bids, but only for seven-day increments.
  B. Yes, Nancy can do this through Google AdWords' Demographic bidding.
  C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
  D. Yes, Nancy can do this through Google AdWords' Ad scheduling.
  D. Yes, Nancy can do this through Google AdWords' Ad scheduling.

• Question 10:

  AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor? Each correct answer represents a complete solution. Choose all that apply.

  A. You can store and navigate one or more accounts.
  B. You cpload changes to AdWords at any time.
  C. You can perform advanced searches and edits.
  D. You can work offline on your Mac or PC.
  A. You can store and navigate one or more accounts.
  B. You cpload changes to AdWords at any time.
  C. You can perform advanced searches and edits.
  D. You can work offline on your Mac or PC.