Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?
A. Yes, Nancy can do this through Google AdWords' Demographic bidding.
B. No, Google AdWords can automatically change the bids, but only for seven-day increments .
C. Yes, Nancy can do this through Google AdWords' Ad scheduling.
D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
A. You cpload changes to AdWords at any time.
B. You can perform advanced searches and edits.
C. You can store and navigate one or more accounts.
D. You can work offline on your Mac or PC.
You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?
A. The ads are shown in the order in which they were created.
B. The ads are shown in alphabetical order.
C. The ads are shown based on performance.
D. The ads are shown in rotation.
Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?
A. There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.
B. Device platform targeting has no bearing on mobile format ads.
C. There's no reason to change anything; mobile ads show up in iPhones already.
D. Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.
Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A. Change the destination URL of her ad
B. Increase the ad's cost per click bid
C. Increase the ad's cost per impression bid
D. Change her ad to an image ad
When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?
A. Exact match
B. Phrase match
C. Quote match
D. Broad match
You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?
A. Keyword tool
B. Placement tool
C. Search Terms Report
D. Traffic Estimator
Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
B. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C. Jerry can do this through Google AdWords editor and the Campaign Manager.
D. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets can't start and end on the same day for more than three managed accounts.
B. Managed account budgets cannot exceed $100 per day.
C. Managed account budgets must be approved by two parties before the ad will begin display .
D. Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?
A. Best Clothes!
B. New 2U Clothes
C. Newly Used Clothes!
D. G-o-o-d-c-l-o-t-h-e-s
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