Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 1:

  Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

  A. Yes, Nancy can do this through Google AdWords' Demographic bidding.
  B. No, Google AdWords can automatically change the bids, but only for seven-day increments .
  C. Yes, Nancy can do this through Google AdWords' Ad scheduling.
  D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
  C. Yes, Nancy can do this through Google AdWords' Ad scheduling.

• Question 2:

  You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

  A. The ads are shown in the order in which they were created.
  B. The ads are shown in alphabetical order.
  C. The ads are shown based on performance.
  D. The ads are shown in rotation.
  C. The ads are shown based on performance.

• Question 3:

  AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor? Each correct answer represents a complete solution. Choose all that apply.

  A. You cpload changes to AdWords at any time.
  B. You can perform advanced searches and edits.
  C. You can store and navigate one or more accounts.
  D. You can work offline on your Mac or PC.
  A. You cpload changes to AdWords at any time.
  B. You can perform advanced searches and edits.
  C. You can store and navigate one or more accounts.
  D. You can work offline on your Mac or PC.

• Question 4:

  When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

  A. Exact match
  B. Phrase match
  C. Quote match
  D. Broad match
  B. Phrase match

• Question 5:

  Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

  A. Change the destination URL of her ad
  B. Increase the ad's cost per click bid
  C. Increase the ad's cost per impression bid
  D. Change her ad to an image ad
  B. Increase the ad's cost per click bid

• Question 6:

  Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?

  A. There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.
  B. Device platform targeting has no bearing on mobile format ads.
  C. There's no reason to change anything; mobile ads show up in iPhones already.
  D. Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.
  B. Device platform targeting has no bearing on mobile format ads.

• Question 7:

  Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

  A. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
  B. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  C. Jerry can do this through Google AdWords editor and the Campaign Manager.
  D. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
  A. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

• Question 8:

  You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

  A. Keyword tool
  B. Placement tool
  C. Search Terms Report
  D. Traffic Estimator
  D. Traffic Estimator

• Question 9:

  Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

  A. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
  B. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
  C. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

• Question 10:

  Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

  A. The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
  B. The company will pay for each click on the video that leads a user to the destination website.
  C. The company will pay for each click on the video's stop button, as video ads are being playing automatically.
  D. The company will pay for each click to watch the video.
  B. The company will pay for each click on the video that leads a user to the destination website.