How often does Google calculate a quality score?
A. Hourly
B. Once
C. Daily
D. Every time a keyword matches a search query
Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?
A. Henry cannot advertise cars in Google AdWords.
B. Henry can only have one exclamation point.
C. Henry can only have one exclamation point per line.
D. Henry cannot use upper case letters in the content area.
Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?
A. The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
B. The company will pay for each click on the video that leads a user to the destination website.
C. The company will pay for each click on the video's stop button, as video ads are being playing automatically.
D. The company will pay for each click to watch the video.
Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
You are a consultant for David's company and he's asked you to help him create a Google AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A. 30 days
B. 21 days
C. You can edit the ads immediately.
D. 14 days
Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
A. Google does not reveal the Quality Score.
B. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
C. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
D. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?
A. Use the ad scheduling option
B. Use a CPM ad campaign
C. Use the conversion optimizer
D. Use the automatic bidding option
Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?
A. The AdWords Editor allows you to edit up to five accounts at once.
B. The AdWords Editor allows you to edit only one account at a time.
C. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
D. The AdWords Editor allows you to edit up to 100 accounts at once.
Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
A. Puppies
B. Cars
C. Political ads
D. Cigars
All of the following are related to branding except for which one?
A. Presence of a business
B. Recognizable name
C. Logo
D. Sale
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