Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 91:

  You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

  A. Reach and Frequency Report
  B. Placement Performance Report
  C. URL Performance Report
  D. Geographic Performance Report
  B. Placement Performance Report

• Question 92:

  Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.

  What is the scale that Google displays the Quality Score?

  A. Very high, Moderate, Low, Poor
  B. Google does not reveal the Quality Score as it is proprietary information.
  C. 1 to 100
  D. 1 to 10
  D. 1 to 10

• Question 93:

  Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

  A. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
  B. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
  C. Ivan must create a Geographic Performance Report in his account.
  D. Unless Ivan creates a location targeting ad, he won't see this information.
  C. Ivan must create a Geographic Performance Report in his account.

• Question 94:

  Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

  A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
  B. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
  C. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

• Question 95:

  You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

  A. The report will appear automatically on the Reports page - as long as you don't close your browser.
  B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
  C. You'll automatically be notified with a green play button on the Reports page, when the report is done.
  D. The report will be emailed to your Google AdWords email address when it's complete
  B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.

• Question 96:

  How many minimum conversions a campaign must have received in the last 30 days for using the Conversion Optimizer?

  A. 5
  B. 15
  C. 10
  D. 7
  B. 15

• Question 97:

  Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

  A. ("Iron Man")
  B. {Iron Man}
  C. +["Iron Man"]
  D. -[Iron Man]
  D. -[Iron Man]

• Question 98:

  Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?

  A. There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.
  B. Device platform targeting has no bearing on mobile format ads.
  C. There's no reason to change anything; mobile ads show up in iPhones already.
  D. Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.
  B. Device platform targeting has no bearing on mobile format ads.

• Question 99:

  Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

  A. Automatic placements
  B. Manual placements
  C. Excluded placements
  D. Managed placements
  A. Automatic placements
  C. Excluded placements
  D. Managed placements

• Question 100:

  Which of the following provides you an excellent way to reach your users even if they are physically located in non-native areas?

  A. Language targeting
  B. Device targeting
  C. Keywords targeting
  D. Location targeting
  A. Language targeting