There are several reasons why you should optimize your Google AdWords advertising. Which of the following is NOT one of the benefits you'll likely receive, by optimizing your keywords?
A. Your quality score will be higher.
B. You'll reach a more diverse audience.
C. Your advertising will become more effective.
D. Your advertising costs will be lower.
Fred is a consultant for several clients for their Google AdWords online campaigns. One of the client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?
A. The client's ads will stop serving within 30 minutes
B. The client won't have access to the account.
C. Fred won't have access to the account.
D. Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to centrally manage these Google AdWords accounts for all of her clients. What's the best tool Wendy can use, to manage these AdWords accounts?
A. My Client Center
B. Google AdWords Campaign Manager
C. AdWords Editor
D. Google AdWords Central Server
Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?
A. 75 percent
B. Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
C. 85 percent
D. 50 percent
Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?
A. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
B. Open the campaign page and then choose the Settings tab to edit where the ad will appear .
C. Open the ad page and then choose the Settings tab to edit where the ad will appear.
D. Open the campaign page and then choose Search Listings to edit where the ad will appear.
You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A. Reach and Frequency Report
B. Placement Performance Report
C. URL Performance Report
D. Geographic Performance Report
How many characters are Google AdWords clients allowed to use in their destination URL?
A. 1,024 characters
B. There is no limit, as the destination URL doesn't show in the advertisement.
C. 75 characters
D. 35 characters
A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A. DART cookies
B. Persistent cookies
C. Session cookies
D. Third party cookies
Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?
A. Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
B. Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.
C. Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.
D. Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.
Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?
A. 100
B. 1
C. Unlimited
D. 10
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