Google Google Certifications ADWORDS-SEARCH Questions & Answers

• Question 61:

  Which of the following is required to raise awareness and visibility of a product or service?

  A. Clickthrough rating

  B. Branding

  C. Monitoring

  D. Tracking

  Correct Answer: B

• Question 62:

  Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

  A. Exact match

  B. Broad match

  C. Embedded match

  D. Negative match

  Correct Answer: C

• Question 63:

  Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

  A. AdWords Editor

  B. Google Network

  C. Google Analytics

  D. Picasa

  Correct Answer: B

• Question 64:

  Which of the following is the default setting for the Keywords?

  A. Broad match

  B. Exact match

  C. Phrase match

  D. Negative match

  Correct Answer: A

• Question 65:

  In which of the following colors do the unposted local changes appear?

  A. Green

  B. Purple

  C. Red

  D. Blue

  Correct Answer: B

• Question 66:

  Which of the following matches eliminates the searched phrases?

  A. Negative match

  B. Phrase match

  C. Broad match

  D. Exact match

  Correct Answer: A

• Question 67:

  Which of the following formulas is used to calculate Actual CPC?

  A. Actual CPC = (Ad Rank to beat + Quality Score) - $0.01

  B. Actual CPC = (Ad Rank to beat Quality Score) + $0.01

  C. Actual CPC = (Ad Rank to beat Quality Score) - $0.01

  D. Actual CPC = (Ad Rank to beat x Quality Score) + $0.01

  Correct Answer: B

• Question 68:

  Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

  A. Organic marketing

  B. Search engine marketing

  C. Search engine optimization

  D. Localized search results

  Correct Answer: C

• Question 69:

  There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

  A. The account is on monthly invoicing

  B. The account is on direct debit

  C. The account is a prepay account

  D. The account is on credit card postpay

  Correct Answer: C

• Question 70:

  Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

  A. Alice should use the AdWords Editor.

  B. Alice should use the AdWords API.

  C. Alice should use the Change History Tool.

  D. Alice should use the My Client Center.

  Correct Answer: C