Which of the bidding strategies will you use if you are focused on clicks?
A. CPA bidding
B. CPM bidding
C. Automatic CPC bidding
D. Campaigns
Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?
A. Link policies
B. Content policies
C. Quality policies
D. Editorial and format policies
Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?
A. Load time
B. Click-through rate
C. ROI
D. Quality score
Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?
A. Quality
B. Editorial and format policies
C. Link policies
D. Content policies
Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?
A. Link
B. Editorial and format
C. Quality
D. Content
Which of the following is the process of promoting and marketing a website through paid listings on search engines?
A. Organic marketing
B. Inorganic marketing
C. Search engine optimization
D. Search engine marketing
Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?
A. Work with lobby government to improve IP address information.
B. Display the name of your targeted region below your ad text.
C. Display the IP address of irrelevant clicks.
D. Work with ISPs and telecom companies to improve IP address information.
What is the maximum size that Google allows, for reports to be emailed?
A. 10 MB
B. 5 MB
C. 1 MB
D. 2 MB
The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?
A. The Keywords tab after clicking on the Add Keywords button
B. The Settings tab after clicking on the Add Keywords button
C. The Advanced tab
D. The Keywords tab
In which of the following conditions is the Site Exclusion tool used?
A. When campaign shows irrelevant clicks.
B. When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
C. When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.
D. When campaign shows relevant clicks.
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