How many times a day, can you change your daily budget for a Google AdWords campaign?
A. Ten
B. Thirty
C. As many times as you'd like to.
D. One
Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
A. Puppies
B. Cars
C. Cigars
D. Political ads
Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?
A. By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
B. By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
C. By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D. By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
D. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
A. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
B. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C. Google does not reveal the Quality Score.
D. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Jerry can do this through Google AdWords editor and the Campaign Manager.
B. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
C. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?
A. Proposed changes are in purple.
B. He'll need to compare his version with Sally's version of the campaigns.
C. Proposed changes are in blue.
D. Proposed changes are in red.
Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A. Change the destination URL of her ad
B. Change her ad to an image ad
C. Increase the ad's cost per click bid
D. Increase the ad's cost per impression bid
You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?
A. Doc server
B. Index servers
C. Directly from the web page
D. Google web server
Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.
He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?
A. There are too many characters in the headline.
B. There's no problem with this ad headline.
C. The hyphen in the ad isn't allowed.
D. Gary can't use initial caps in the headline
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