Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?
A. Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B. No, as long as Ned's site isn't selling anything against Google's content policy.
C. No, because the pop-up window offers a discount to Ned's website visitors.
D. Yes, because the pop-up window offers a coupon that's good for one day only.
Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?
A. Nancy has been credited for clicks on her ad that were deemed invalid clicks.
B. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
C. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.
D. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?
A. The ad must meet the partner requirements.
B. The ad must be opted into the Google Network.
C. The ad must be reviewed and approved.
D. The ad must be prepaid for thirty days.
Which of the following statements is true about CPM ads in the Google Content Network?
A. CPM ads always occupy the entire ad space on a web page in the Google Content Network.
B. CPM ads require text only in the Google Content Network.
C. CPM ads are not allowed in the Google Content Network.
D. CPM ads require prepayment to participate in the Google Content Network.
Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
A. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
B. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
C. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D. Yes, Terri must add this phrase to her Google AdWords advertisements too.
You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?
A. A CTR over one percent on Google is very good.
B. A CTR over two percent on Google is very good.
C. A CTR over ten percent on Google is very good.
D. A CTR over fifty percent on Google is very good.
When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?
A. Single language
B. Domain origination
C. Multiple languages
D. Combine with location targeting
All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?
A. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
B. Google does not accept adult ads.
C. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
D. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
A. You can store and navigate one or more accounts.
B. You cpload changes to AdWords at any time.
C. You can perform advanced searches and edits.
D. You can work offline on your Mac or PC.
You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?
A. Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
B. Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.
C. Create a report through Google AdWords' Report Center, download the report, and then email it to John.
D. Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
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