Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 171:

  Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his business, so he's hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?

  A. Entering a physical address
  B. Selecting a point on the map
  C. Using a multi-point targeting approach
  D. Using a triangulation approach based on a phone number
  D. Using a triangulation approach based on a phone number

• Question 172:

  When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

  A. Single language
  B. Domain origination
  C. Multiple languages
  D. Combine with location targeting
  B. Domain origination

• Question 173:

  John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

  A. SEM based on web content
  B. SEO for good web content
  C. CPM models
  D. PPC models
  C. CPM models

• Question 174:

  Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

  A. Load time
  B. Click-through rate
  C. ROI
  D. Quality score
  A. Load time

• Question 175:

  You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

  A. Credit card
  B. Bank transfer
  C. Check or Wire Transfer
  D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
  C. Check or Wire Transfer

• Question 176:

  You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

  A. 25MB
  B. 2MB
  C. 50MB
  D. 66MB]
  B. 2MB

• Question 177:

  If you open your Google AdWords account and want to see instant insights into your account's performance, where would you look?

  A. Account Statistics
  B. Reports
  C. CTR
  D. Google Analytics
  A. Account Statistics

• Question 178:

  Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

  A. Top exit pages report
  B. Site overlay report
  C. Top landing pages report
  D. Funnel visualization report
  D. Funnel visualization report

• Question 179:

  What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

  A. There is no correlation between paid results (the advertisements) and organic search results.
  B. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
  C. The better the organic search result, the higher the ad will be posted in order of paid results.
  D. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
  A. There is no correlation between paid results (the advertisements) and organic search results.

• Question 180:

  How often does Google calculate a quality score?

  A. Hourly
  B. Once
  C. Daily
  D. Every time a keyword matches a search query
  D. Every time a keyword matches a search query