Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?
A. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C. Ivan must create a Geographic Performance Report in his account.
D. Unless Ivan creates a location targeting ad, he won't see this information.
You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?
A. Ad Type
B. Google Network Management tab
C. Managed placements tab
D. Networks tab
John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
A. SEM based on web content
B. PPC models
C. SEO for good web content
D. CPM models
There are three components of Quality score. Which of the following is NOT a component of Quality score?
A. Clickthrough rate
B. Relevancy
C. The Landing page
D. Inbound links
You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Paintings in Oil
B. Oil Painting
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?
A. It's the amount you're comfortable spending for Google AdWords each week.
B. It's the maximum amount you'll spend for one click on your ad.
C. It's the amount you're comfortable spending for Google AdWords each month.
D. It's the amount you're comfortable spending for Google AdWords each day.
Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?
A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?
A. Instant delivery
B. Accelerated delivery
C. Click-cost delivery
D. Standard delivery
You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
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