John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program.
What must John do to display his video in the Google AdWords' video program?
A. Nothing. Fireworks and pyrotechnic devices are not allowed.
B. Keep his video to 15 seconds or less.
C. Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.
D. Submit his advertisement to the adult content category for Google AdWords approval.
Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.
A. Automatic placements
B. Manual placements
C. Managed placements
D. Excluded placements
Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?
A. Coffee
B. -tea -free -samples
C. Gourmet coffee beans
D. Holly should add as many keywords as possible and then use the CPM method.
Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image is probably in a .gif format; images must be in a .jpg format.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image is probably too big to be used in the Google search listing.
D. Her image ad will only appear in the Google Content Network, not in Google Search.
Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?
A. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
B. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
D. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?
A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
C. You must add the Google AdWords conversion tracking code to your website's HTML code.
D. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Site overlay report
B. Funnel visualization report
C. Top exit pages report
D. Top landing pages report
You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
A. From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
B. Accounts cannot be moved between sub-MCCs.
C. From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D. From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?
A. Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B. Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
C. Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
D. Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?
A. The report will appear automatically on the Reports page - as long as you don't close your browser.
B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
C. You'll automatically be notified with a green play button on the Reports page, when the report is done.
D. The report will be emailed to your Google AdWords email address when it's complete
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