Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 191:

  Google recommends that image advertisers should capture people's attention right away. According to Google, what's the time limit an advertiser has, to capture a person's attention span?

  A. Three seconds
  B. One minute
  C. Ten seconds
  D. One second
  A. Three seconds

• Question 192:

  Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

  A. Call today
  B. Click here
  C. Buy
  D. Purchase
  B. Click here

• Question 193:

  George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

  A. You should use the negative keywords to filter out words that don't apply to George's busin ess.
  B. You should advice George to use the CPM method.
  C. You should use the narrower matching options to give George good clicks for his budget.
  D. You should use the broader matching option to give George much-needed exposure.
  C. You should use the narrower matching options to give George good clicks for his budget.

• Question 194:

  Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

  A. Her image is probably in a .gif format; images must be in a .jpg format.
  B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
  C. Her image is probably too big to be used in the Google search listing.
  D. Her image ad will only appear in the Google Content Network, not in Google Search.
  D. Her image ad will only appear in the Google Content Network, not in Google Search.

• Question 195:

  You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

  A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
  B. Yes, if you use a My Client Center account, you may have multiple accounts.
  C. No. All Google AdWords participants can have just one Google AdWords account.
  D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
  B. Yes, if you use a My Client Center account, you may have multiple accounts.

• Question 196:

  You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

  A. Traffic Estimator
  B. Search Terms Report
  C. Placement tool
  D. Keyword tool
  A. Traffic Estimator

• Question 197:

  You are a consultant for David's company and he's asked you to help him create a Google AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

  A. 30 days
  B. 21 days
  C. You can edit the ads immediately.
  D. 14 days
  A. 30 days

• Question 198:

  Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

  A. Proposed changes are in purple.
  B. He'll need to compare his version with Sally's version of the campaigns.
  C. Proposed changes are in blue.
  D. Proposed changes are in red.
  C. Proposed changes are in blue.

• Question 199:

  You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

  A. 60 percent
  B. 45
  C. 75
  D. 1.66
  B. 45

• Question 200:

  Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

  A. The mobile ad cannot include images or videos.
  B. The mobile ad must include a 'Map' link for Google maps.
  C. The mobile ad must include a 'Call' link at the end of the ad.
  D. The mobile ad must lead to a mobile website.
  D. The mobile ad must lead to a mobile website.