Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 161:

  You have created a Google AdWords ad using the keyword [oil painting] for your advertisement. Which of the following searches would most likely cause your ad to be displayed on Google?

  A. Paintings in Oil
  B. Oil Painting
  C. Any phrase with the keyword oil painting, such as old oil paintings
  D. Watercolor painting
  B. Oil Painting

• Question 162:

  Which of the following provides the most information about a campaign's overall performance?

  A. CPC
  B. CTR
  C. Placement performance report
  D. Clicks
  B. CTR

• Question 163:

  Which of the bidding strategies will you use if you are focused on clicks?

  A. CPA bidding
  B. CPM bidding
  C. Automatic CPC bidding
  D. Campaigns
  C. Automatic CPC bidding

• Question 164:

  Which of the following statements is true about CPM ads in the Google Content Network?

  A. CPM ads require prepayment to participate in the Google Content Network.
  B. CPM ads always occupy the entire ad space on a web page in the Google Content Network.
  C. CPM ads are not allowed in the Google Content Network.
  D. CPM ads require text only in the Google Content Network.
  B. CPM ads always occupy the entire ad space on a web page in the Google Content Network.

• Question 165:

  Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

  A. Best Clothes!
  B. New 2U Clothes
  C. Newly Used Clothes!
  D. G-o-o-d-c-l-o-t-h-e-s
  C. Newly Used Clothes!

• Question 166:

  You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?

  A. Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.
  B. Your new campaign will only appear in the Google Content Network.
  C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.
  D. Your new campaign will only appear in Google search results and search partners.
  C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.

• Question 167:

  Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

  A. Jerry can do this through Google AdWords editor and the Campaign Manager.
  B. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
  C. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
  D. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  C. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

• Question 168:

  You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

  A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
  B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
  C. You must add the Google AdWords conversion tracking code to your website's HTML code.
  D. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
  C. You must add the Google AdWords conversion tracking code to your website's HTML code.

• Question 169:

  Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to centrally manage these Google AdWords accounts for all of her clients. What's the best tool Wendy can use, to manage these AdWords accounts?

  A. My Client Center
  B. Google AdWords Campaign Manager
  C. AdWords Editor
  D. Google AdWords Central Server
  A. My Client Center

• Question 170:

  Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

  A. Coffee
  B. -tea -free -samples
  C. Gourmet coffee beans
  D. Holly should add as many keywords as possible and then use the CPM method.
  C. Gourmet coffee beans