Higher Quality Scores typically lead to:
A. Faster delivery of daily budget.
B. Less overall impressions.
C. Higher costs and lower ad positions.
D. Lower costs and better ad positions.
You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
A. YouTube homepage ads
B. Click-to-Play video ad formats
C. TrueView video formats
D. CPM Video ad formats
Why should you avoid adding duplicate keywords across ad groups?
A. Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.
B. Identical keywords are not allowed in AdWords and your ads will be disapproved.
C. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
D. None of these options are correct
To determine which ad language to target to a user, the AdWords system refers to that user's:
A. Operating system language.
B. Google interface language setting.
C. Chrome browser setting.
D. Home country's language.
What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached. (Choose two.)
A. Higher bids generally result in more conversions at a higher average CPA.
B. Lower bids generally result in more conversions at a lower average CPA.
C. Lower bids generally result in fewer conversions at a lower average CPA.
D. Higher bids generally result in fewer conversions at a higher average CPA.
When resetting a password in AdWords, what should a user keep in mind?
A. The new password is now required to access all other Google products with the affected Google Account login.
B. The password will need to be reset separately on other Google products that share the Google Account log-in.
C. The new password will work for AdWords and the old password will work for other Google products.
D. The user will need to enable 2-factor authentication in order to access their account from any location.
Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?
A. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
B. By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
C. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
D. None of these options are correct
By adding managed placements to a Display Network campaign - you can show your ad:
A. On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
B. On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.
C. On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
D. On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
A. Ads cannot simulate email inbox notifications or fake "friend/crush" requests.
B. Ads cannot contain exclamation points.
C. Ads cannot contain the phrase "See more!"
D. Ads cannot contain that amount of characters.
Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A. Use the same bids across all devices.
B. Create a dedicated campaign for each mobile device targeted.
C. Enable a bid adjustment to bid more aggressively on mobile devices.
D. Enable a bid adjustment to bid less aggressively on mobile devices.
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