Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 81:

  Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

  A. Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.
  B. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
  C. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
  D. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.
  C. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.

• Question 82:

  Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

  A. Russian speakers in the Czech Republic.
  B. English speakers in the United States.
  C. Russian speakers in the Germany
  D. English speakers in Russia
  D. English speakers in Russia

• Question 83:

  How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

  A. Create two separate ad groups, each targeting one of these locations.
  B. Create two separate campaigns, each targeting one of these locations.
  C. None of the above. AdWords can't target users in specific locations.
  D. Create two separate accounts, one for each of these locations.
  B. Create two separate campaigns, each targeting one of these locations.

• Question 84:

  You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

  A. YouTube homepage ads
  B. Click-to-Play video ad formats
  C. TrueView video formats
  D. CPM Video ad formats
  B. Click-to-Play video ad formats

• Question 85:

  What's one of the main benefits of using ad extensions?

  A. Extensions provide additional information to make your ads relevant to customers
  B. Extensions increase your reach by showing your ad on more advertising networks
  C. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  D. Extensions are automated so you don't have to create your ads
  C. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

• Question 86:

  Which best describes the "Optimize" ad rotation setting in AdWords?

  A. The AdWords system automatically shows the most relevant display URL for each ad.
  B. The AdWords system automatically shows the better performing ads more often.
  C. Two of the ads from the ad group may show to a user on the same page.
  D. The ability to show ads more often to increase impressions.
  B. The AdWords system automatically shows the better performing ads more often.

• Question 87:

  What is a benefit of online advertising with Google AdWords?

  A. Advertisers can pay to place their websites in the natural search results
  B. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  C. Ads are displayed to users who are searching for a particular product or service
  D. Ads can include up to 50 characters for the first three lines of ad text
  C. Ads are displayed to users who are searching for a particular product or service

• Question 88:

  Which is a best practice for setting up a placement-targeted campaign?

  A. Add relevant sites that are not part of the Google Display Network.
  B. Target websites that represent a wide variety of themes in one campaign.
  C. Set bids at the ad group level and not for individual sites.
  D. Set multiple ad formats to increase the number of sites on which the ads are eligible to appear
  B. Target websites that represent a wide variety of themes in one campaign.

• Question 89:

  You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

  A. It can help limit your costs and exposure while profitability is achieved.
  B. It can help aim for a desired average position during testing.
  C. It can help direct traffic to different landing pages to discover which performs best.
  D. It can help limit exposure to only the geographical areas you support.
  A. It can help limit your costs and exposure while profitability is achieved.

• Question 90:

  What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  A. Make sure of these search terms are included as keywords, regardless of relevance
  B. Add search terms that are not leading to many clicks as negative keywords
  C. Add sitelinks to your ads to make them even more prominent
  D. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  D. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords