Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 91:

  Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  A. A page with a wide selection of instruments for sale
  B. His homepage, with links to instrument sales, rentals, and music lessons
  C. A page with information on instrument rentals and a contact form
  D. A page with information on music lessons and a contact form
  C. A page with information on instrument rentals and a contact form

• Question 92:

  When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

  A. 50% of how much your product is worth
  B. based on how much your product is worth
  C. the same amount as the revenue generated by your product
  D. the same amount as the profit generated by your product
  B. based on how much your product is worth

• Question 93:

  Changing the match type of a group of keywords from broad to exact match will likely:

  A. decrease impressions
  B. increase impressions
  C. increase Quality Score
  D. decrease Quality Score
  A. decrease impressions

• Question 94:

  Which is one characteristic of the "Accelerated" delivery method?

  A. Ads are shown when users search on relevant variations of keywords in the campaign.
  B. Ads are only shown when there is a higher likelihood that users will click on them.
  C. Ads are shown as frequently as possible until the budget is exhausted.
  D. Ads are shown above the search results as well as to the right of the search rest.
  C. Ads are shown as frequently as possible until the budget is exhausted.

• Question 95:

  What does the "Devices" targeting setting allow advertisers to do?

  A. Target ads to specific countries based on mobile phone usage
  B. Select the mobile service providers on which users may see ads
  C. Target mobile phone users in any country around the world
  D. Select video ads to run on mobile networks in certain countries
  B. Select the mobile service providers on which users may see ads

• Question 96:

  How are managed placements defined?

  A. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
  B. Advertisers manually select the desired sites on which their ads may appear.
  C. Keywords are used to place ads next to content that matches the ad.
  D. Advertisers can guarantee placement on prominent and popular sites
  B. Advertisers manually select the desired sites on which their ads may appear.

• Question 97:

  Which targeting option should an advertiser use when trying to reach 25-30-year-old males?

  A. Keyword targeting
  B. Interest category targeting
  C. Contextual targeting
  D. Demographic targeting
  D. Demographic targeting

• Question 98:

  Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  A. A promotion like "20% off fitness classes"
  B. A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
  C. A call-to-action like "Sign up for a free trial"
  D. A call-to-action like "Visit our gym now"
  C. A call-to-action like "Sign up for a free trial"

• Question 99:

  What value is used to determine whether your ad will show on a page and, if so, the ad's position?

  A. Quality Factor
  B. Quality Score
  C. Ad Rank
  D. Ad Score
  C. Ad Rank

• Question 100:

  To determine which ad language to target to a user, the AdWords system refers to that user's?

  A. Google interface language setting
  B. Internet Protocol (IP) address
  C. Operating system language
  D. Home country's language
  A. Google interface language setting