Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 91:

  When a campaign is showing as "Pending" within AdWords, it is:

  A. Inactive because it's past its scheduled end date.

  B. Inactive but scheduled to begin at a future date.

  C. Inactive because your prepaid account balance has run out.

  D. Active, but showing ads only occasionally due to budget constraints

  Correct Answer: C

• Question 92:

  Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

  A. Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.

  B. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.

  C. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.

  D. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

  Correct Answer: C

• Question 93:

  In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

  A. The quality of your image.

  B. The maximum CPC of the keyword that triggered an ad.

  C. Your daily budget

  D. The quality of your landing page.

  Correct Answer: D

  Reference: http://www.netconnexion.com/blog/google-adwords-quality-score-explained/ ( See Display network quality score)

• Question 94:

  When setting up an AdWords account, choose your currency and permanent time zone carefully because:

  A. Time zone and currency will impact ad position.

  B. Ads are only served in countries using the same currency as your account.

  C. These cannot be changed once you've set up your account.

  D. By default, ads are only served in the same time zones as indicated in your account.

  Correct Answer: A

• Question 95:

  Location extensions can:

  A. Help reduce your CPC bids depending on the location of a user.

  B. Help nearby consumers find or call your nearest storefront.

  C. Help exclude locations where you do not have available stores.

  D. Help show product information in a visual manner within your ad unit.

  Correct Answer: B

  Reference: https://support.google.com/adwords/answer/2375499?hl=en (See location extensions)

• Question 96:

  Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

  A. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

  B. Managed placements would be used to target specific sites you had selected as being important to your client.

  C. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

  D. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

  Correct Answer: C

• Question 97:

  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

  A. Impact the time of day that the ads are eligible to show.

  B. Determine the target return on investment (ROI) for a given ad group

  C. Impact search results and cost-per-click (CPC) on the Google Display Network.

  D. Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

  Correct Answer: D

• Question 98:

  Quality Score and Ad Rank are calculated:

  A. Every time you change your CPCs within your account.

  B. Every time someone does a search that triggers your ad.

  C. A few times a day, based on your ad scheduling settings.

  D. Every time your ad is eligible to serve on a Display Network page.

  Correct Answer: B

• Question 99:

  Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

  A. Custom-branded merchandiser tracking inquiries, some of which convert to a deal

  B. Retail e-commerce selling luxury hats and tracking transactions

  C. Network security company tracking free trials, some of which convert to a purchase

  D. Improve comedy group promoting a mysterious video with no immediate ways to interact

  Correct Answer: ABC

• Question 100:

  A My Client Center (MCC) account functions primarily as:

  A. A dashboard that allows clients view-only access to AdWords reports.

  B. A bid management system for AdWords clients managed by resellers and agencies.

  C. An umbrella account that allows for access to individual accounts with a single log-in.

  D. A separate AdWords account with its own keywords and campaigns.

  Correct Answer: C

  Reference: http://www.google.com/adwords/myclientcenter/