Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 71:

  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

  A. Impact the time of day that the ads are eligible to show.
  B. Determine the target return on investment (ROI) for a given ad group
  C. Impact search results and cost-per-click (CPC) on the Google Display Network.
  D. Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.
  D. Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

• Question 72:

  You can use audience targeting to show your ads to:

  A. specific groups of people, based on their interests
  B. specific websites, based on specific interests
  C. specific groups of people, based on their location
  D. groups of websites, based on specific interests
  A. specific groups of people, based on their interests

• Question 73:

  [Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

  A. Download a campaign level report from the Campaigns tab.
  B. Click on the speech bubble icon next to that keyword.
  C. Click on the "See search terms" button next to that keyword.
  D. Click keyword into the Traffic Estimator tool.
  B. Click on the speech bubble icon next to that keyword.

• Question 74:

  When building a keyword list for a Display Network campaign, you should do which of the following:

  A. use aggressive targeting to identify new keywords
  B. include keywords that are related to the websites your customers visit
  C. only include exact match keywords
  D. only use Keyword Planner to identify new keywords
  B. include keywords that are related to the websites your customers visit

• Question 75:

  An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

  A. Evaluate current landing page to determine if it is relevant to the ad.
  B. Raise the campaign's budget to increase traffic to the site.
  C. Remove any negative keywords to attract more relevant visitors.
  D. Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
  A. Evaluate current landing page to determine if it is relevant to the ad.

• Question 76:

  As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

  A. Purple flowers
  B. Flower gardens
  C. Purple flowers haze
  D. Purple flower seeds
  A. Purple flowers
  D. Purple flower seeds

• Question 77:

  Which can be controlled at the ad-group level of an AdWords account?

  A. Daily budget
  B. Geographic targeting
  C. Placements
  D. End dates
  C. Placements

• Question 78:

  Negative keywords can help advertisers better target their ads by:

  A. reducing the number of irrelevant clicks
  B. increasing the number of relevant Display Network placements
  C. raising the average position of their ads
  D. reducing their campaign's daily budget recommendations
  A. reducing the number of irrelevant clicks

• Question 79:

  Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

  A. Budgets cannot be applied to online campaigns due to constant changes in traffic.
  B. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  C. AdWords budgets can only be set once annually and require a fixed commitment.
  D. Online campaigns generate clicks, whereas other channels generate exposure.
  D. Online campaigns generate clicks, whereas other channels generate exposure.

• Question 80:

  Which statistic indicates how often a click has led to a conversion?

  A. Cost-per-thousand impressions (CPM)
  B. Clickthrough rate (CTR)
  C. Conversion rate
  D. Cost-per-conversion
  C. Conversion rate