Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 71:

  According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

  A. Ads can't use exclamation points (!) or question marks (?).

  B. Ads can't use call-to-action phrases such as "click here", or "See this site."

  C. Ads cannot contain words that are not directly related to the keyword that the ad is targeting.

  D. All of the above.

  Correct Answer: C

• Question 72:

  You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

  A. The value of traffic available for the keywords you're targeting.

  B. The number of tracking codes installed on your website.

  C. The number of websites on the internet.

  D. Whether your payment method is credit or debit.

  Correct Answer: A

• Question 73:

  With social extensions, how are +1's calculated for your ad and Google+ page?

  A. Only +1's from your Google+ page is showing in the count that is visible on your ad.

  B. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.

  C. Only +1's from your ads are calculated, your Google+ page is considered a separate campaign.

  D. Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.

  Correct Answer: D

  Reference: http://www.google.com/ads/innovations/socialextensions.html

• Question 74:

  If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

  A. Sport equipment

  B. Running shoes

  C. Buy tennis shoes

  D. Tennis clothing

  Correct Answer: CD

• Question 75:

  When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

  A. Keyword aggregator

  B. List suggestions

  C. Placement performance report

  D. Ad experiments

  Correct Answer: B

  Reference: https://support.google.com/adwords/answer/2596582?hl=enandref_topic=1713977 (See step 4)

• Question 76:

  Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

  A. Their campaigns' daily budget recommendations.

  B. The number of relevant Display Network placements.

  C. The amount of impressions served.

  D. The click through rate (CTR) of their ads

  Correct Answer: D

• Question 77:

  Quality Score on Google search is evaluated:

  A. Every 48 hours.

  B. Every 24 hours.

  C. Every time someone does a search that triggers your ad

  D. None of the above.

  Correct Answer: C

  Reference: https://support.google.com/adwords/answer/2454010?hl=en (see `How we calculate quality score')

• Question 78:

  With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:

  A. Use data from the Display Network auction to revise the cost of your Search ads.

  B. Automatically reduce your cost-per-click bids on the Google Display Network.

  C. Automatically adjust your daily budget to serve less ads on Google Display Network pages.

  D. Send notification that your bids should be adjusted.

  Correct Answer: B

  Reference: https://support.google.com/adwords/certification/answer/2604607?hl=en (first para)

• Question 79:

  Ad groups should be used to: A. Control delivery of your ads so that they appear only to users in a specific geographic location.

  B. Organize your ads by a common theme, such as the types of products or services you want to advertise.

  C. Control the specific sites that your ad will be targeted to on the Google Display Network.

  D. Manage your daily budget according to which keywords are a priority.

  Correct Answer: B

• Question 80:

  A primary benefit of location targeting is that advertisers can:

  A. Choose to only target websites based in a specific region or territory.

  B. Choose to target a specific Google domain.

  C. Target any combination of countries, territories, and regions.

  D. Target specific users who have already visited their site.

  Correct Answer: A