You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
B. You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.
C. You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
D. You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.
How do managed placements on the Display Network work?
A. Advertisers can guarantee placement on prominent and popular sites.
B. Keywords are used to place ads next to content that matches the ad.
C. Advertisers manually select the desired sites on which their ads may appear.
D. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
A. $0.51
B. $0.5
C. $1
D. $1.01
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A. Budgets cannot be applied to online campaigns due to constant changes in traffic.
B. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
C. AdWords budgets can only be set once annually and require a fixed commitment.
D. Online campaigns generate clicks, whereas other channels generate exposure.
If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
D. None of these options are correct.
You can use the Contextual Targeting Tool to:
A. See which images and text ads within your campaign are performing best on the specific websites you are targeting.
B. Manage CPC bids for contextual campaigns within your account.
C. Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
D. See potential web pages where your ad can appear based on your keywords.
What is a benefit of online advertising with Google AdWords?
A. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
B. Ads can include up to 50 characters for the first three lines of ad text.
C. Ads are displayed to users who are searching for a particular product or service.
D. Advertisers can pay to place their websites in the natural search results.
The Opportunities tab with AdWords can be used to:
A. See an overview of how your campaigns are performing
B. Find keyword, bid, and budget ideas that can help improve your campaign performance
C. Find account reporting tools that'll help you manage your daily budget
D. Create and edit campaigns, ads, keywords, and campaign settings
What type of bidding method is used to manage Image ads on the Google Display Network?
A. CPA
B. CPM and/or CPC
C. CPC only
D. CPM only
If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:
A. Automatically increase your quality score based on the average CTR of the ad group.
B. Automatically try to show the best performing ad more often.
C. Automatically lower your bids according to your CPA goal.
D. Automatically serve the ad with the highest maximum CPC the most often.
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