Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 101:

  Which is a benefit of Manager Defined Spend (MDS)?

  A. Control over managed account budgets for My Client Center (MCC) account-users
  B. Advanced permissions control for billing preferences in multi-user accounts
  C. Automatic bidding adjustments for Conversion Optimizer users
  D. Payment flexibility for accounts currently on prepay billing
  A. Control over managed account budgets for My Client Center (MCC) account-users

• Question 102:

  Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

  A. Ad Rank
  B. Location targeting
  C. Keyword match type
  D. Language targeting
  A. Ad Rank

• Question 103:

  What's a benefit of having multiple ads in an ad group?

  A. Ads are only eligible to show at the top of the page if there's more than one ad in that ad group.
  B. AdWords will automatically match each ad to the keywords it's most relevant to.
  C. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.
  D. Ads are only eligible to show ad extensions if there's more than one ad in that ad group.
  C. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.

• Question 104:

  You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

  A. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
  B. You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.
  C. You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
  D. You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.
  A. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.

• Question 105:

  Which of the following items is not a component of Quality Score?

  A. Maximum cost-per-click (max. CPC) bid
  B. Expected clickthrough rate (CTR)
  C. Landing page experience
  D. Ad relevance
  A. Maximum cost-per-click (max. CPC) bid

• Question 106:

  If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for:

  A. Cheap motels
  B. Cheap hotel deals
  C. Inexpensive hotel
  D. Cheap local hotel
  B. Cheap hotel deals

• Question 107:

  A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

  A. Bilingual
  B. Portuguese
  C. Spanish
  D. English
  C. Spanish

• Question 108:

  Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?

  A. Wedding designer dress
  B. Cheap wedding dress
  C. Dress for wedding
  D. Cheap wedding
  A. Wedding designer dress

• Question 109:

  An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

  A. Control keyword and ad text selection for paid ads.
  B. Guarantee that the paid ads will appear on the first page of results.
  C. Ensure their site is frequently evaluated by Google.
  D. Control of the snippet found in the natural search listings.
  A. Control keyword and ad text selection for paid ads.

• Question 110:

  What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  A. Cost-per-acquisition (CPA)
  B. Cost-per-click (CPC)
  C. Cost-per-thousand viewable impressions (vCPM)
  D. Cost-per-view (CPV)
  A. Cost-per-acquisition (CPA)