Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 61:

  When resetting a password in AdWords, what should a user keep in mind?

  A. The new password will work for AdWords and the old password will work for other Google products.
  B. The new password is now required to access all other Google products with the affected Google login.
  C. The password will need to be reset separately on other Google products that share the Google login.
  D. The user will need to sign into the Google Accounts page to update the password across all Google products.
  B. The new password is now required to access all other Google products with the affected Google login.

• Question 62:

  An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords: A. Appear in another campaign within the account.

  B. Have low maximum cost-per click (CPC) bids.
  C. Appears in a user's search query.
  D. Also appear in the add text.
  C. Appears in a user's search query.

• Question 63:

  If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

  A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
  B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
  C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
  D. None of these options are correct.
  C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

• Question 64:

  To determine which ad language to target to a user, the AdWords system refers to that user's:

  A. Operating system language.
  B. Google interface language setting.
  C. Chrome browser setting.
  D. Home country's language.
  B. Google interface language setting.

• Question 65:

  Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

  A. Create multiple campaigns, each with a set of related keywords
  B. Create one campaign with a broad selection of keywords
  C. Create campaigns based on the structure of his client's website
  D. Create one campaign for all the products his client offers
  C. Create campaigns based on the structure of his client's website

• Question 66:

  An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

  A. An ad group specific to the product line with targeted ad text.
  B. An ad group specific to the product line with a higher daily budget.
  C. Additional text ads that specifically feature the product line.
  D. A campaign with a separate daily budget specific to the product line.
  B. An ad group specific to the product line with a higher daily budget.

• Question 67:

  Tom wants to promote his windshield repair company's emergency service by reaching people when they're searching for help. Which campaign type is a good fit?

  A. "Display Network"
  B. "Search Network"
  C. "Search Network with Display Opt-in"
  D. "Shopping"
  B. "Search Network"

• Question 68:

  A "first page bid estimate" is based on the keyword's Quality Score and the:

  A. Current search trends.
  B. Past average click through rate (CTR).
  C. Past average first page bid estimate.
  D. Current advertiser competition.
  D. Current advertiser competition.

• Question 69:

  How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

  A. The ads will be placed on more relevant sites.
  B. The ads will reach users in different parts of the buying cycle.
  C. It will be easier to determine how users found the website.
  D. The ads will be more likely to appear on manually-selected placemen.
  A. The ads will be placed on more relevant sites.

• Question 70:

  Which are the required components of an ad group running on the Search Network?

  A. Default bid, position preference, placements
  B. Placements, keywords, network targeting
  C. Text ad, keywords, default bid
  D. Frequency capping, daily budget, ad scheduling
  B. Placements, keywords, network targeting