All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?
A. $1
B. $1.01
C. $0.50
D. $0.51
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
A. AdWords can automatically include these variations for you
B. Broad match only includes the exact words and phrases a user searches for
C. AdWords only shows an ad for keywords with proper spelling and plural forms
D. Your keyword list would be disapproved based on Google's advertising policies
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?
A. Create two separate ad groups, each targeting one of these locations.
B. Create two separate campaigns, each targeting one of these locations.
C. None of the above. AdWords can't target users in specific locations.
D. Create two separate accounts, one for each of these locations.
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?
A. AdWords policies can help keep ad costs low and affordable for advertisers
B. AdWords policies can help web users distinguish between ads and search results
C. AdWords policies can keep disapproved ads and websites out of organic search results
D. AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
How are manual extensions different from automatic extensions?
A. There is only one type of manual extension but many types of automatic extensions.
B. Manual extensions cost more than automatic extensions.
C. Manual extensions require you to fill out additional information. Automatic extensions do not.
D. Automatic extensions require setup. Manual extensions do not.
You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
A. It can help limit your costs and exposure while profitability is achieved.
B. It can help aim for a desired average position during testing.
C. It can help direct traffic to different landing pages to discover which performs best.
D. It can help limit exposure to only the geographical areas you support.
On the Display Network, all keywords are considered broad match only. This means that you don't need to:
A. include plurals, misspellings, and other variants of your keywords.
B. include negative keywords to refine your placement.
C. include location targeting to narrow the reach of your ads.
D. manage your keyword performance at the ad group level.
A lower CPA does not necessarily indicate higher profit. Why?
A. A lower CPA may be due to changes in network distribution.
B. A lower CPA may also have lower sales volume, reducing overall profit.
C. A lower CPA may be due to changes in CPC bidding.
D. A lower CPA may be due to additions in negative Keywords.
When sitelinks are set at both the campaign and ad group level, which will be displayed?
A. Sitelinks with the highest ad rank.
B. Sitelinks at the ad group level.
C. Sitelinks related to the query searched.
D. Sitelinks from both the campaign and ad group.
A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
A. Delete the account.
B. Change the access levels of other users.
C. See average cost-per-click (CPC) costs.
D. Invite others to access the account.
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