Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 51:

  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

  A. The bids of the next closest competitor
  B. The profit derived from a paid click
  C. The cost of the bid
  D. The quality Score of the keyword
  D. The quality Score of the keyword

• Question 52:

  If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

  A. Has used CPM pricing before.
  B. Is only opted into Google search and the Search Network.
  C. Only opted into the Google Display Network.
  D. Has never used CPM pricing before.
  B. Is only opted into Google search and the Search Network.

• Question 53:

  One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

  A. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.
  B. Is set to phrase match.
  C. Is set to broad match.
  D. Has its own destination URL that overrides what is set for the ad group.
  A. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

• Question 54:

  Which campaign type would an advertiser use to target users searching on Google.com?

  A. "Video campaign"
  B. "Search Network with Display opt-in"
  C. "Search Network"
  D. "Display Network"
  C. "Search Network"

• Question 55:

  During campaign creation, advertisers can choose to place their ads on:

  A. Specific placements within the Search and Display Networks.
  B. The Placement and Display Networks.
  C. The Search and Display Networks.
  D. Specific placements within the Search Network.
  C. The Search and Display Networks.

• Question 56:

  An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

  A. Language targeting
  B. Ad scheduling
  C. Regional targeting
  D. Demographic targeting
  A. Language targeting

• Question 57:

  An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

  A. Evaluate the site design for improvements.
  B. Add more relevant keywords to the ad group.
  C. Add negative keywords to the ad group.
  D. Assign unique URLs keywords to each keyword.
  B. Add more relevant keywords to the ad group.

• Question 58:

  Which targeting option can help you to reach people who've previously visited your website?

  A. Demographic targeting
  B. Interest category targeting
  C. Device targeting
  D. Remarketing
  D. Remarketing

• Question 59:

  Adding placements to an ad group:

  A. Improves the Quality Score on Google.
  B. Improves the Quality Score for search.
  C. Negatively affects the Quality Score for search.
  D. Does not affect the Quality Score for search
  D. Does not affect the Quality Score for search

• Question 60:

  Why would an advertiser use sitelinks?

  A. To give customers quick access to multiple pages of an advertiser's website
  B. To showcase customer reviews with high-quality survey data
  C. To show a link that sends people to the app store or starts downloading an app
  D. To let customers click a button to call the business
  A. To give customers quick access to multiple pages of an advertiser's website