Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 51:

  Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

  A. Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

  B. Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

  C. Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

  D. Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

  Correct Answer: A

• Question 52:

  When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

  A. Enhanced cost-per-click (CPC)

  B. Target return on ad spend (ROAS)

  C. Maximize clicks

  D. Target search page location

  Correct Answer: D

• Question 53:

  Which is a benefit of advertising online?

  A. Increase your position in organic search results

  B. Make money by showing ads on your website

  C. Automatically collect information about potential customers

  D. Reach people who are likely interested in what you're advertising

  Correct Answer: D

• Question 54:

  Which client would you advise to use radius targeting?

  A. Denise, whose service can reach customers within 30 miles

  B. Christopher, who wants to promote his new product in select cities

  C. Luis, whose e-commerce business delivers nationwide

  D. Mabel, who wants to exclude her ads from certain cities

  Correct Answer: A

• Question 55:

  Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

  A. Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.

  B. Use target search page location to help get your client's ads to the top of mobile search page results.

  C. Set a mobile bid adjustment to increase bids for searches on mobile devices.

  D. Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

  Correct Answer: D

• Question 56:

  An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

  A. Keyword targeting

  B. Audience targeting

  C. Device targeting

  D. Location targeting

  Correct Answer: D

• Question 57:

  You signed 3 new clients, each with an existing AdWords accounts. What's the best way to manage these accounts?

  A. Use your clients' sign ?in information to access and manage the accounts

  B. Pause your clients' campaigns and recreate them in your AdWords manager account

  C. Link the client accounts to your AdWords manager account

  D. Consolidate the 3 accounts into a new AdWords account you create

  Correct Answer: C

• Question 58:

  What's one of the main benefits of using ad extensions?

  A. Extensions provide additional information to make your ads relevant to customers

  B. Extensions increase your reach by showing your ad on more advertising networks

  C. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

  D. Extensions are automated so you don't have to create your ads

  Correct Answer: C

• Question 59:

  Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  A. Target cost-per-acquisition (CPA)

  B. Mobile bid adjustments

  C. Target return on ad spend (ROAS)

  D. Target search page location

  Correct Answer: B

• Question 60:

  How can you see if people are searching for your client's services during the early morning and evening hours?

  A. Run a keyword diagnosis

  B. Segment performance statistics by time

  C. Run a Search terms report

  D. Monitor reach and frequency data

  Correct Answer: B