An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?
A. Language targeting
B. Ad scheduling
C. Regional targeting
D. Demographic targeting
"Automatic placements" on the Networks tab displays:
A. Ad variations, such as text ads, image ads, video ads, and Google Places ads.
B. A complete listing of existing destination URLs.
C. Search queries that triggered the ads.
D. Performance on websites throughout the Google Display Network.
Which best describes contextual targeting?
A. Themes of selected placements determine related websites where ads will appear.
B. Themes of keywords are matched to relevant content on websites where ads will appear.
C. Ads are targeted only to websites related to specific businesses.
D. Ads are targeted to groups of websites based on their site categories.
Which is a benefit of search advertising with Google AdWords?
A. Ability to pay for specific placement in top ad positions
B. Ability to view competitors' bids for keywords
C. Better position in natural search results
D. Extended reach to search partners
A "first page bid estimate" is based on the keyword's Quality Score and the:
A. Current search trends.
B. Past average click through rate (CTR).
C. Past average first page bid estimate.
D. Current advertiser competition.
Which formula does Google use to rank keyword-targeted ads on Google search?
A. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
B. Maximum cost-per-click (CPC) bid only
C. Maximum cost-per-click (CPC) bid x Quality Score
D. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
How often does the AdWords system run an auction to decide which ads to show on the Google search page?
A. Once every two hours for a given keyword.
B. Once every 24 hours for a given keyword.
C. Every time a user enters a search query.
D. Every time a new advertiser adds a keyword to an account.
What is a benefit of online advertising with Google AdWords?
A. Advertisers can pay to place their websites in the natural search results
B. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
C. Ads are displayed to users who are searching for a particular product or service
D. Ads can include up to 50 characters for the first three lines of ad text
It is beneficial to create multiple ad groups in order to:
A. Break up keywords and ads into related themes.
B. Set different budgets for each ad group.
C. Pause specific keywords if they're not performing well.
D. Opt specific ad groups into various Google networks.
Which can be controlled at the ad-group level of an AdWords account?
A. Daily budget
B. Geographic targeting
C. Placements
D. End dates
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