Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 191:

  A My Client Center (MCC) account functions primarily as:

  A. A dashboard that allows clients view-only access to AdWords reports.
  B. A bid management system for AdWords clients managed by resellers and agencies.
  C. An umbrella account that allows for access to individual accounts with a single log-in.
  D. A separate AdWords account with its own keywords and campaigns.
  C. An umbrella account that allows for access to individual accounts with a single log-in.

• Question 192:

  How are manual extensions different from automatic extensions?

  A. There is only one type of manual extension but many types of automatic extensions.
  B. Manual extensions cost more than automatic extensions.
  C. Manual extensions require you to fill out additional information. Automatic extensions do not.
  D. Automatic extensions require setup. Manual extensions do not.
  C. Manual extensions require you to fill out additional information. Automatic extensions do not.

• Question 193:

  Quality Score is calculated as a measure of:

  A. Relevance to a user's search.
  B. Frequency of a queried keyword.
  C. Proper grammar in an ad text.
  D. Maximum cost-per-click (CPC) bid.
  A. Relevance to a user's search.

• Question 194:

  What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  A. Add affinity audiences targeting people interested in green living and beauty
  B. Use a balanced combination of broad-, exact-, and phrase-matched keywords
  C. Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
  D. Target large metropolitan areas where people are more likely to encounter her product
  A. Add affinity audiences targeting people interested in green living and beauty

• Question 195:

  Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  A. Use the top movers report to show which campaigns have seen the biggest change in clicks since last month.
  B. Use the paid and organic report to show when his website appears in organic search, with no associated ads.
  C. Use the Search term report to show which search terms lead to the most clicks on his ads.
  D. Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  D. Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

• Question 196:

  What report can help you identify opportunities to improve your keywords and ads?

  A. Auction insights report
  B. Time segmentation report
  C. Search terms report
  D. Paid and organic report
  C. Search terms report

• Question 197:

  Phrase match triggers an ad to appear when a search query:

  A. Precisely matches a synonym of the keyword
  B. Includes words that are related to the keyword.
  C. Includes the keyword in its exact sequence.
  D. Precisely matches the translation of the keyword.
  A. Precisely matches a synonym of the keyword

• Question 198:

  If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  A. $1.26
  B. $1.24
  C. $1
  D. $2
  A. $1.26

• Question 199:

  How can you see if people are searching for your client's services during the early morning and evening hours?

  A. Run a keyword diagnosis
  B. Segment performance statistics by time
  C. Run a Search terms report
  D. Monitor reach and frequency data
  B. Segment performance statistics by time

• Question 200:

  Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

  A. The newsletter sign-up page.
  B. The page with books on vegetarian cooking.
  C. The credit card details page.
  D. A page listing gardening books offerings.
  D. A page listing gardening books offerings.