The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.
A. Every other day.
B. Throughout the day.
C. Until the ad with the better conversion rate starts to show more frequently.
D. Until the ad with the better click through rate (CTR) starts to show more frequently.
An advertiser who decides to edit the location targeting of an ad can do this at the:
A. keyword level
B. ad group level
C. campaign level
D. account level
To determine which ad language to target to a user, the AdWords system refers to that user's?
A. Google interface language setting
B. Internet Protocol (IP) address
C. Operating system language
D. Home country's language
A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
A. Bilingual
B. Portuguese
C. Spanish
D. English
Which is a factor that Google uses to target ads to users based on physical location?
A. Language preferences
B. Telephone number
C. Operating system
D. Internet Protocol (IP) address
Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
A. Ad preview tool
B. Landing page optimize
C. AdWords Editor
D. Search-based keyword tool
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
A. One of the keywords in the campaign is the name of that country.
B. The language preferences of the user assume a location.
C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
D. The search query included the name of the city.
Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:
A. Russian speakers in the Czech Republic.
B. English speakers in the United States.
C. Russian speakers in the Germany
D. English speakers in Russia
If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for:
A. Cheap motels
B. Cheap hotel deals
C. Inexpensive hotel
D. Cheap local hotel
An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:
A. Contain words that are duplicated in a display campaign.
B. Generate many clicks and conversions.
C. Generate many impressions very few conversions.
D. Contain more than two words in the phrase.
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