Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 201:

  You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

  A. It encourages people using mobile devices to install your app
  B. It lets people who see your ad get directions to your store on Google Maps
  C. It directs people to your online store to purchase your products
  D. It allows you to show your ad on app categories that you choose
  D. It allows you to show your ad on app categories that you choose

• Question 202:

  Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

  A. Make sure the landing page is closely related to the ad
  B. Increase the average daily budget for the campaign
  C. Broaden the list of keywords to reach more potential customers
  D. Increase the cost-per-click (CPC) bid for low-performing keywords
  A. Make sure the landing page is closely related to the ad

• Question 203:

  Your client wants to improve her ad position. What would you recommend?

  A. Make the ad headline longer and more descriptive
  B. Improve the ad quality and increase bid amount
  C. Add more keywords and increase daily budget
  D. Improve Quality Score and decrease bid amount
  B. Improve the ad quality and increase bid amount

• Question 204:

  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

  A. Determine where on the Google Display Network the ads will run
  B. Impact search results and cost-per-click (CPC) on the Google Display Network
  C. Determine the target return on investment (ROI) for a given ad group
  D. Impact the time of ads that the impacts are eligible to show
  A. Determine where on the Google Display Network the ads will run

• Question 205:

  Which formula does Google use to rank keyword-targeted ads on Google search?

  A. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  B. Maximum cost-per-click (CPC) bid only
  C. Maximum cost-per-click (CPC) bid x Quality Score
  D. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
  C. Maximum cost-per-click (CPC) bid x Quality Score

• Question 206:

  What type of bidding method is used to manage Image ads on the Google Display Network?

  A. CPA
  B. CPM and/or CPC
  C. CPC only
  D. CPM only
  D. CPM only

• Question 207:

  What happens as a result of a search campaign consistently meeting its daily budget?

  A. Fewer sites targeted at once
  B. Accelerated ad delivery
  C. Missed potential ad impressions
  D. Higher average cost-per-clicks (CPCs)
  C. Missed potential ad impressions

• Question 208:

  If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

  A. Topics
  B. Keywords
  C. Audiences
  D. Placements
  D. Placements

• Question 209:

  In order to see where their ads have shown on the Google Display Network, advertisers should:

  A. Run a Google Display Network report under the Reporting tab.
  B. Review the network statistics under the Opportunities tab.
  C. Visit websites that have the same theme as the ad group to verify where the ads show.
  D. Automatic placements" on the Networks tab.
  D. Automatic placements" on the Networks tab.

• Question 210:

  A benefit of Google AdWords image ads is that they:

  A. Allow advertisers to set budgets for each ad variation within an ad group.
  B. Can appear next to related content on a website.
  C. Can be targeted to both the Google Display Network and Search Network.
  D. Are viewable on all mobile devices, regardless of country or carrier.
  B. Can appear next to related content on a website.