Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 141:

  How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

  A. The ads will be placed on more relevant sites.

  B. The ads will reach users in different parts of the buying cycle.

  C. It will be easier to determine how users found the website.

  D. The ads will be more likely to appear on manually-selected placemen.

  Correct Answer: A

• Question 142:

  Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

  A. The newsletter sign-up page.

  B. The page with books on vegetarian cooking.

  C. The credit card details page.

  D. A page listing gardening books offerings.

  Correct Answer: D

• Question 143:

  An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

  A. An ad group specific to the product line with targeted ad text.

  B. An ad group specific to the product line with a higher daily budget.

  C. Additional text ads that specifically feature the product line.

  D. A campaign with a separate daily budget specific to the product line.

  Correct Answer: B

• Question 144:

  If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

  A. Has used CPM pricing before.

  B. Is only opted into Google search and the Search Network.

  C. Only opted into the Google Display Network.

  D. Has never used CPM pricing before.

  Correct Answer: B

• Question 145:

  During campaign creation, advertisers can choose to place their ads on:

  A. Specific placements within the Search and Display Networks.

  B. The Placement and Display Networks.

  C. The Search and Display Networks.

  D. Specific placements within the Search Network.

  Correct Answer: C

• Question 146:

  A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

  A. Demographic Bidding, Ads Scheduling

  B. Language Targeting, Position Preference

  C. Budget, Location Targeting

  D. Accelerated Delivery. Placement Targeting

  Correct Answer: C

• Question 147:

  Advertisers on Google search accrue cost in AdWords when:

  A. Their ads appear on the Google search page.

  B. Users click on their ads.

  C. They register a conversion using Conversion Tracking.

  D. The user completes a purchase.

  Correct Answer: B

• Question 148:

  An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

  A. Decrease cost-per-click (CPC) and increase daily budget

  B. Improve Quality Score and decrease cost-per-click (CPC)

  C. Improve Quality Score and increase cost-per-click (CPC)

  D. Decrease cost-per-click (CPC) and decrease daily budget

  Correct Answer: C

• Question 149:

  A seasonal AdWords campaign would be most helpful for an advertiser who will target?

  A. Los Angeles to sell office supplies.

  B. The United States to sell art supplies

  C. France to sell skis and snowboards.

  D. The entire world to sell T-shirts.

  Correct Answer: C

• Question 150:

  When resetting a password in AdWords, what should a user keep in mind?

  A. The new password will work for AdWords and the old password will work for other Google products.

  B. The new password is now required to access all other Google products with the affected Google login.

  C. The password will need to be reset separately on other Google products that share the Google login.

  D. The user will need to sign into the Google Accounts page to update the password across all Google products.

  Correct Answer: B