Which Google AdWords, advertises can:
A. See the Internet Protocol (IP) addresses of individual users clicking on their ads.
B. Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.
C. Show rich media and display ads alongside the Google search results.
D. Have their ads be automatically translated into any language the user searches
Why is it important to Google that AdWords ads be relevant to a user's search query?
A. Google users are more likely to find what they're looking for.
B. The AdWords ads will appear with every relevant search query.
C. The advertiser's website position in the natural search results will improve.
D. AdWords advertisers are more likely to show their ads on search partner site.
Which is a benefit of AdWords for search marketing?
A. Collect contact information automatically from potential customers.
B. Understand how customers navigate websites.
C. Acquire potential qualified customers.
D. Increase position in organic search results.
What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
A. Ads will never show when a user searches on the advertiser's keywords.
B. Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
C. Ads will not show every time a user searches on the advertiser's keywords.
D. Ads will show when a user searches on the advertiser's keywords, but the ad's rank.
What happens as a result of a search campaign consistently meeting its daily budget?
A. Fewer sites targeted at once
B. Accelerated ad delivery
C. Missed potential ad impressions
D. Higher average cost-per-clicks (CPCs)
Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A. Accelerated
B. Standard
C. Scheduled
D. Optimized
Which potential factor does Google use to calculate a search campaigns recommended daily budget?
A. Conversions
B. Impressions
C. Transactions
D. Placements
Which is one characteristic of the "Accelerated" delivery method?
A. Ads are shown when users search on relevant variations of keywords in the campaign.
B. Ads are only shown when there is a higher likelihood that users will click on them.
C. Ads are shown as frequently as possible until the budget is exhausted.
D. Ads are shown above the search results as well as to the right of the search rest.
An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:
A. Control keyword and ad text selection for paid ads.
B. Guarantee that the paid ads will appear on the first page of results.
C. Ensure their site is frequently evaluated by Google.
D. Control of the snippet found in the natural search listings.
A best practice for optimizing ad text is to:
A. Ensure the ad text is general enough to apply to an entire site.
B. Include keywords from landing page Meta tags.
C. Test multiple variations in each ad group.
D. Use all capital letters to promote visibility.
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