Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 131:

  Advertisers should use Google Website Optimizer when:

  A. Their landing pages generate error messages.
  B. Their web pages are not generating the desired conversion results.
  C. The number of impressions for their website has decreased.
  D. The number of clicks to their websites has decreased.
  B. Their web pages are not generating the desired conversion results.

• Question 132:

  The main goal of automatic cost-per-click (CPC) bidding is to:

  A. Generate as many conversions as possible within an advertisers' target budget.
  B. Generate as many clicks as possible within an advertiser's target budget.
  C. Achieve the target average CPC specified by the advertiser.
  D. Achieve the target ad position specified by the advertiser.
  B. Generate as many clicks as possible within an advertiser's target budget.

• Question 133:

  An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  A. Delete the keyword and use Keyword Planner to find more relevant keywords.
  B. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  C. Set an ad group bid adjustment of +20% for that keyword.
  D. Delete the keyword and add a synonym of the keyword to the campaign
  B. Modify the ad associated with that keyword to direct to a highly-relevant landing page.

• Question 134:

  Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

  A. Image ads
  B. App promotion ads
  C. Sitelink extensions
  D. Shopping ads
  D. Shopping ads

• Question 135:

  Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

  A. One of the keywords in the campaign is the name of that country.
  B. The language preferences of the user assume a location.
  C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
  D. The search query included the name of the city.
  C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.

• Question 136:

  A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

  A. Google's Display Network includes many mobile apps where she could show her ad
  B. She can use keywords like "mobile app" t target people who are more likely to download her app
  C. Google's Search Network will help her target people who are more likely to download her app
  D. She can use mobile app extensions to reach users in apps
  A. Google's Display Network includes many mobile apps where she could show her ad

• Question 137:

  Let's say your cost per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  A. $5
  B. $25
  C. $2.50
  D. $10
  D. $10

• Question 138:

  What is a benefit of online advertising with Google AdWords?

  A. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
  B. Ads can include up to 50 characters for the first three lines of ad text.
  C. Ads are displayed to users who are searching for a particular product or service.
  D. Advertisers can pay to place their websites in the natural search results.
  C. Ads are displayed to users who are searching for a particular product or service.

• Question 139:

  Negative keywords can help advertisers target their ads to potential customers and increase:

  A. Their campaigns' daily budget recommendations.
  B. The click through rate (CTR) of their ads.
  C. The amount of impressions served.
  D. Number of relevant Display Network placements.
  B. The click through rate (CTR) of their ads.

• Question 140:

  Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

  A. Using keywords enables bid management on placements.
  B. Keyword match types further refine placement targeting.
  C. Ads are contextual targeted across the selected placements
  D. Placements will only display ads if keywords are added
  C. Ads are contextual targeted across the selected placements