An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?
A. Conversion Optimizer
B. IP Address Exclusion Tool
C. Location targeting
D. Site and Category Exclusion Tool
An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?
A. Evaluate current landing page to determine if it is relevant to the ad.
B. Raise the campaign's budget to increase traffic to the site.
C. Remove any negative keywords to attract more relevant visitors.
D. Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
One common reason an advertiser may optimize a campaign is to: A. Ensure conversion tracking is working properly.
B. Improve return on investment (ROI) of the campaign.
C. Improve the quality of landing pages that receive traffic from the campaign.
D. Appear in both the natural search results and sponsored listings.
Advertisers should use Google Website Optimizer when:
A. Their landing pages generate error messages.
B. Their web pages are not generating the desired conversion results.
C. The number of impressions for their website has decreased.
D. The number of clicks to their websites has decreased.
An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?
A. Evaluate the site design for improvements.
B. Add more relevant keywords to the ad group.
C. Add negative keywords to the ad group.
D. Assign unique URLs keywords to each keyword.
Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?
A. Using keywords enables bid management on placements.
B. Keyword match types further refine placement targeting.
C. Ads are contextual targeted across the selected placements
D. Placements will only display ads if keywords are added
An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:
A. AdWords system automatically attempted to deliver most clicks by noon.
B. Advertise set the wrong time zone for the account.
C. Campaign accrued clicks more quickly than the AdWords system anticipated.
D. New keywords added to the campaign were disapproved.
It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
A. Choose effective language targeting.
B. Create compelling ad text.
C. Choose good negative keywords.
D. Secure an effective daily budget.
In order to see where their ads have shown on the Google Display Network, advertisers should:
A. Run a Google Display Network report under the Reporting tab.
B. Review the network statistics under the Opportunities tab.
C. Visit websites that have the same theme as the ad group to verify where the ads show.
D. Automatic placements" on the Networks tab.
The Google AdWords system rewards good Quality Score by
A. Adding a free badge that identifies ads with high Quality Score as "top ads".
B. Guaranteeing the associated ad to show on all relevant queries.
C. Placing the associated ad in a higher position.
D. Placing the most relevant ad into the natural search results.
Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only Google exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your ADWORDS-FUNDAMENTALS exam preparations and Google certification application, do not hesitate to visit our Vcedump.com to find your solutions here.