Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 121:

  The Opportunities tab with AdWords can be used to:

  A. See an overview of how your campaigns are performing
  B. Find keyword, bid, and budget ideas that can help improve your campaign performance
  C. Find account reporting tools that'll help you manage your daily budget
  D. Create and edit campaigns, ads, keywords, and campaign settings
  B. Find keyword, bid, and budget ideas that can help improve your campaign performance

• Question 122:

  An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?

  A. [Square brackets]
  B. "Quotation marks"
  C. (parentheses)
  D. Commas,
  A. [Square brackets]

• Question 123:

  An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  A. Shopping Ads can only appear on retail websites
  B. Shopping Ads can only appear on Google.com
  C. Shopping ads can only show on pre-roll video ads on YouTube
  D. Shopping ads can appear on Google Search partner websites like YouTube
  D. Shopping ads can appear on Google Search partner websites like YouTube

• Question 124:

  An advertiser should group their campaigns by:

  A. type of product or service
  B. number of keywords
  C. maximum cost-per-click (CPC) bids
  D. number of ad groups per campaign
  A. type of product or service

• Question 125:

  The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.

  A. Every other day.
  B. Throughout the day.
  C. Until the ad with the better conversion rate starts to show more frequently.
  D. Until the ad with the better click through rate (CTR) starts to show more frequently.
  C. Until the ad with the better conversion rate starts to show more frequently.

• Question 126:

  Which is a benefit of search advertising with Google AdWords?

  A. Ability to pay for specific placement in top ad positions
  B. Ability to view competitors' bids for keywords
  C. Better position in natural search results
  D. Extended reach to search partners
  C. Better position in natural search results

• Question 127:

  What best describes Enhanced Cost-Per-Click (ECPC)?

  A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
  B. ECPC is a Quality Score boost for advertisers using ad extensions.
  C. ECPC is the discount applied to your Max CPC to determine actual CPC.
  D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.
  A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

• Question 128:

  An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

  A. Decrease cost-per-click (CPC) and increase daily budget
  B. Improve Quality Score and decrease cost-per-click (CPC)
  C. Improve Quality Score and increase cost-per-click (CPC)
  D. Decrease cost-per-click (CPC) and decrease daily budget
  C. Improve Quality Score and increase cost-per-click (CPC)

• Question 129:

  A best practice for optimizing ad text is to:

  A. Ensure the ad text is general enough to apply to an entire site.
  B. Include keywords from landing page Meta tags.
  C. Test multiple variations in each ad group.
  D. Use all capital letters to promote visibility.
  C. Test multiple variations in each ad group.

• Question 130:

  A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

  A. Demographic Bidding, Ads Scheduling
  B. Language Targeting, Position Preference
  C. Budget, Location Targeting
  D. Accelerated Delivery. Placement Targeting
  C. Budget, Location Targeting