Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 111:

  Which is a best practice for setting up a placement-targeted campaign?

  A. Add relevant sites that are not part of the Google Display Network.

  B. Target websites that represent a wide variety of themes in one campaign.

  C. Set bids at the ad group level and not for individual sites.

  D. Set multiple ad formats to increase the number of sites on which the ads are eligible to appear

  Correct Answer: B

• Question 112:

  A benefit of My Client Center (MCC) is the:

  A. Dashboard that provides summaries of statistics for all client accounts.

  B. Ability to edit campaign settings across multiple accounts simultaneously.

  C. Increased Quality Score enjoyed on shared keywords.

  D. Ability to link multiple accounts with Google Analytics.

  Correct Answer: A

• Question 113:

  A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that co-worker?

  A. Administrative

  B. Standard

  C. Reports

  D. Managed

  Correct Answer: B

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=70619

• Question 114:

  Which is a benefit of Manager Defined Spend (MDS)?

  A. Control over managed account budgets for My Client Center (MCC) account-users

  B. Advanced permissions control for billing preferences in multi-user accounts

  C. Automatic bidding adjustments for Conversion Optimizer users

  D. Payment flexibility for accounts currently on prepay billing

  Correct Answer: A

  Reference: http://searchengineland.com/google-adwords-manager-defined-spend-mds-12599

• Question 115:

  What best describes Enhanced Cost-Per-Click (ECPC)?

  A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

  B. ECPC is a Quality Score boost for advertisers using ad extensions.

  C. ECPC is the discount applied to your Max CPC to determine actual CPC.

  D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.

  Correct Answer: A

  Reference: https://support.google.com/adwords/answer/2464964?hl=en

• Question 116:

  As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

  A. Purple flowers

  B. Flower gardens

  C. Purple flowers haze

  D. Purple flower seeds

  Correct Answer: AD

• Question 117:

  Which is a benefit that advertisers receive specifically from using managed placements?

  A. The option to run ads across the entire Google Display Network.

  B. The ability to set unique bids for particular placements.

  C. The opportunity to advertise on websites outside of the Google Display Network it.

  D. The capability to run a report with screen shots of ads placed on relevant pages.

  Correct Answer: B

  Reference: https://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=99502

• Question 118:

  The Site and Category Exclusion Tool is used to exclude sites.

  A. Outside of an advertiser's target region.

  B. At the account level.

  C. On the Google Display and Search Networks.

  D. On the Google Display Network only.

  Correct Answer: D

• Question 119:

  Which is true of negative keywords on the Google Display Network?

  A. Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network.

  B. Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns.

  C. Adding negative keywords will prevent ads from showing on all placements containing those terms

  D. The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.

  Correct Answer: D

• Question 120:

  Which are the correct steps for setting up a campaign that will run on automatic placements only?

  A. Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.

  B. Select to target "Relevant pages only on the placements I manage," then add keywords to the appropriate ad groups.

  C. Select to target "Relevant pages only on the placements I manage," then select the placements where the ads will appear.

  D. Relevant pages across the entire network" then select the placements where the ads will appear.

  Correct Answer: A