Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 111:

  Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  A. Target cost-per-acquisition (CPA)
  B. Mobile bid adjustments
  C. Target return on ad spend (ROAS)
  D. Target search page location
  B. Mobile bid adjustments

• Question 112:

  The primary function of the Google Website Optimizer is to:

  A. Optimize keywords based on the advertiser's landing page.
  B. Optimize cost-per-click (CPC) bids based on conversion data.
  C. Test versions of an advertiser's ad text based on landing page data.
  D. Test versions of a website's content and layout.
  D. Test versions of a website's content and layout.

• Question 113:

  Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  A. Traditional media generates exposure, but online advertising campaigns can guarantee sales.
  B. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data.
  C. Online advertising is always less expensive than traditional media.
  D. Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount.
  B. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data.

• Question 114:

  Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?

  A. Ad preview tool
  B. Landing page optimize
  C. AdWords Editor
  D. Search-based keyword tool
  A. Ad preview tool

• Question 115:

  What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached. (Choose two.)

  A. Higher bids generally result in more conversions at a higher average CPA.
  B. Lower bids generally result in more conversions at a lower average CPA.
  C. Lower bids generally result in fewer conversions at a lower average CPA.
  D. Higher bids generally result in fewer conversions at a higher average CPA.
  A. Higher bids generally result in more conversions at a higher average CPA.
  C. Lower bids generally result in fewer conversions at a lower average CPA.

• Question 116:

  What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

  A. Ads will never show when a user searches on the advertiser's keywords.
  B. Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
  C. Ads will not show every time a user searches on the advertiser's keywords.
  D. Ads will show when a user searches on the advertiser's keywords, but the ad's rank.
  C. Ads will not show every time a user searches on the advertiser's keywords.

• Question 117:

  The main benefit of location targeting is that advertisers can

  A. Choose to only target websites based in a specific region or territory.
  B. Choose to target a specific Google domain.
  C. Target any combination of countries, territories, and regions.
  D. Adjust campaign targeting options regardless of their physical location.
  C. Target any combination of countries, territories, and regions.

• Question 118:

  If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

  A. $0.51
  B. $0.5
  C. $1
  D. $1.01
  A. $0.51

• Question 119:

  Which potential factor does Google use to calculate a search campaigns recommended daily budget?

  A. Conversions
  B. Impressions
  C. Transactions
  D. Placements
  A. Conversions

• Question 120:

  One common reason an advertiser may optimize a campaign is to:

  A. Ensure conversion tracking is working properly.
  B. Improve return on investment (ROI) of the campaign.
  C. Improve the quality of landing pages that receive traffic from the campaign.
  D. Appear in both the natural search results and sponsored listings.
  B. Improve return on investment (ROI) of the campaign.