Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 91:

  What is the biggest difference between doing a 1% versus a 6% similar audience? Choose only ONE best answer.

  A. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
  B. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
  C. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
  D. A 6% would include several countries whereas a 1% would only include one country.
  A. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

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  On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach. Regardless whether you use 1 or 10; you can select one or multiple countries.

• Question 92:

  You are running a video campaign for your client. The video has the following characteristics:

  Video has a length of 4 minutes The video has subtitles The video has influencers utilizing the product after 30 seconds in the video The video requires music in the first 10 seconds

  What changes would you suggest your client to make?

  Select three that apply.

  A. Tag influencers in the video.
  B. Reduce video length to 1 minute.
  C. Take off subtitles
  D. Change video so that it does not require sound in the beginning
  E. Add thumbnail image with less than 20% text
  A. Tag influencers in the video.
  D. Change video so that it does not require sound in the beginning
  E. Add thumbnail image with less than 20% text

• Question 93:

  Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.

  Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:

  Optimization goal for impressions

  Optimization goal for video views

  So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.

  How does the eCPM calculation differ within both campaigns?

  Choose ALL answers that apply.

  A. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
  B. The expected CPM can't be compared between the impressions and video views campaigns.
  C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
  D. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
  A. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
  C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
  D. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

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  Facebook converts all campaigns into an effective CPM (eCPM) to enable comparison between ads with different optimization goals. There are 3 different formulas for calculating the eCPM:

  1.

  Optimization goal: impressionseCPM = Advertiser bid per impression

  2.

  Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000

  3.

  Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000

• Question 94:

  In which platforms does the Facebook SDK work on?

  Choose ALL answers that apply.

  A. iOS
  B. Android
  C. Javascript
  D. PHP
  E. Unity
  F. tvOS
  G. 3rd Party Tools
  A. iOS
  B. Android
  C. Javascript
  D. PHP
  E. Unity
  F. tvOS
  G. 3rd Party Tools

  ---

  1.

  iOS: You can integrate iPhones and iPads.

  2.

  Android: All Android phones and tablets.

  3.

  JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.

  4.

  PHP: You can use Facebook Graph API to use the SDK.

  5.

  Unity: All games developed under this platform work well.

  6.

  3rd Party: Some 3rd party partners have specific SDKs'.

  7.

  tvOS: Is Apple TV's SDK to integrate social sharing options.

• Question 95:

  A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.

  What are recommendations you make in order to optimize the landing page?

  Choose ALL answers that apply.

  A. Connect the branding in your client's ad with that of the landing page.
  B. Delete all excessive pop-ups in the landing page.
  C. Add a thank you page to the landing page.
  D. Present offer upfront in your ad copy and creative.
  A. Connect the branding in your client's ad with that of the landing page.
  B. Delete all excessive pop-ups in the landing page.
  D. Present offer upfront in your ad copy and creative.

  ---

  Landing page guidelines

  Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the

  following in mind:

  Don't:

  Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.

  Distract from your landing page's original content with excessive embedded or pop up ads.

  Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.

  Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.

  Use low-quality advertisements or shocking or sexualized ad imagery.

  Do:

  Present the content up-front, clear, and easily navigable.

  Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.

  Clearly connect the branding in your ad with that of your landing page.

• Question 96:

  You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.

  The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?

  Choose only ONE best answer.

  A. Pixel Standard Access
  B. Pixel Event Manager
  C. Pixel Editor
  D. Pixel Moderator
  E. Pixel Ad Manager
  C. Pixel Editor

  ---

  Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.

  If someone is a part of your business, but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel, or add them

  to the ad account associated with the pixel you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager Admin.

  You can also request access to the ad account associated with a pixel.

  There are currently only two roles within the pixel:

  Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.

  Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel, create audiences or conversion ads with the pixel.

  IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have two options to choose from:

  Standard Access

  Admin Access

• Question 97:

  Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.

  Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:

  They want for people to show the video twice every 7 days You have a video creative 15-seconds long They want to optimize for video views

  How should you set up the campaign?

  Choose only ONE best answer.

  A. Buy through the reach and frequency and set a frequency of 2 every 7 days.
  B. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
  C. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
  D. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
  E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
  E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

• Question 98:

  You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.

  How could you execute this new requirement?

  Select two options that apply.

  A. Start a new campaign and set up the spending limit to $30,000.
  B. Raise the campaign spending limit of the existing campaigns to $30,000.
  C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want $30,000 over the course of the new month.
  D. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
  E. Duplicate the existing campaign and increase campaign spending limit to $20,000
  F. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
  B. Raise the campaign spending limit of the existing campaigns to $30,000.
  E. Duplicate the existing campaign and increase campaign spending limit to $20,000

  ---

  You receive a month-long IO from a client for a new campaign with a $10,000 budget.

  To manage this:

  Create a new campaign (or duplicate an existing one).

  Set a campaign spending limit of $10,000.

  Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.

  Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of

  the budgets for active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month.

  The IO is increased to $15,000.

  To manage this:

  Edit the campaign spending limit for the existing campaign to $15,000.

  Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend $15,000 over the course of the month, starting from the original start date of these ad sets.

  The IO is decreased to $9,000.

  To manage this:

  Edit the campaign spending limit for the existing campaign to $9,000.

  Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.

  In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to $9,000.

  Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.

  The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.

  You have two options for setting a new campaign spending limit here:

  Option 1: Start a new campaign

  Create a new campaign (or duplicate existing one).

  Set the campaign spending limit for the new campaign to $20,000.

  Ensure end date for the ad sets in new campaign align with end date of the new IO.

  Option 2: Continue working on an existing campaign

  Raise the campaign spending limit on the existing campaign to $30,000.

  Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of

  spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

• Question 99:

  You are running conversion ads to an inexpensive $0.99 mobile phone app.

  You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.

  You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.

  What recommendations do you give your team?

  Choose ALL answers that apply.

  A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
  B. You should set up a 1 day after view and 7 days after a click attribution window.
  C. You should set up a 1 day after a click attribution window.
  D. You should set up a 1 day after a view and 1 day after a click attribution window.
  A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
  D. You should set up a 1 day after a view and 1 day after a click attribution window.

  ---

  Is there enough data?

  Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.

  So, yes, there is enough data for you to start running conversion ads for App Install.

  What kind of attribution window should you run?

  Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:

  1 day after a click.

  1 day after a view and 1 day after a click (combined).

  In this case, Facebook recommendation is to track both view and click attribution of 1 day.

  Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the

  ads you ran a week before.

• Question 100:

  You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.

  Which objective should you select in your campaign?

  Choose only ONE best answer.

  A. Reach objective
  B. Video Views Objective
  C. Brand Awareness Objective
  D. Video Engagement
  E. Video Completion Objective
  B. Video Views Objective

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  10-Second Video Views The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. How It's Calculated The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length. CPVC - Cost per video completion Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.