Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 81:

  What are some of the benefits of using "Reach and Frequency" buying option on Facebook? Choose ALL answers that apply.

  A. Predictability and control over frequency.
  B. Predictability and control over reach and CPM.
  C. Include Instagram as placement.
  D. Define how much you want to spend each day.
  E. Launch marketing campaigns to customer databases.
  A. Predictability and control over frequency.
  B. Predictability and control over reach and CPM.
  C. Include Instagram as placement.
  D. Define how much you want to spend each day.

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  Reach and frequency buying can give you more predictability and control over the following: Reach and CPM Frequency Spend per day Placement distribution (e.g., Instagram vs. Facebook)

  Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

• Question 82:

  You need to run a campaign with two bidding options and two different audiences.

  How many campaigns and ad sets do you need to launch?

  Choose only ONE best answer.

  A. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
  B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
  C. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
  D. You need 1 campaign with 8 ad sets and 1 ad for each.
  B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.

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  Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only. There are 4 variables at the ad set level. So you would get the following: Ad Set A: Bidding Option #1 + Audience #1 Ad Set B: Bidding Option #1 + Audience #2 Ad Set C: Bidding Option #2 + Audience #1 Ad Set D: Bidding Option #2 + Audience #2

• Question 83:

  What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content? Choose ALL answers that apply.

  A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
  B. Change your core audience's interests to exclude certain content categories.
  C. Block certain categories in your Ads Manager.
  D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
  A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
  C. Block certain categories in your Ads Manager.
  D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

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  Facebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:

  Placement opt-out

  You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.

  Category blocking

  You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.

  Block lists

  Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

  Learn how to Create Block Lists.

• Question 84:

  How are budgets different than account spending limits? Choose ALL answers that apply.

  A. Facebook won't spend more than 25% of your daily budget on a given day
  B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
  C. Facebook won't spend more than 125% of your account limit
  D. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
  E. Facebook won't spend more than 25% of your campaign lifetime budget
  A. Facebook won't spend more than 25% of your daily budget on a given day
  B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

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  Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign. Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

• Question 85:

  You've launched a campaign with the following characteristics:

  You are targeting two different audiences: a core audience and a lookalike based on your customer database

  The campaign is running two ad sets

  You are optimizing for CPM

  The campaign is running two different images with text that covers less than 20% of image size

  After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

  How do you optimize your campaign to achieve this goal?

  Select two that apply.

  A. You should create a third ad set with a lookalike audience.
  B. You should turn off Facebook placement from one ad set.
  C. You turn off Facebook placement from both ad sets.
  D. You should turn off Instagram placement from both ad sets.
  E. You should create two new ad sets with Instagram as the only placement.
  F. You should join audiences into one ad set and run a new campaign with Instagram.
  G. You should switch your optimization from CPM to video views.
  D. You should turn off Instagram placement from both ad sets.
  E. You should create two new ad sets with Instagram as the only placement.

• Question 86:

  Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.

  What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?

  Choose ALL answers that apply.

  A. Shortened the video
  B. Change the aspect ratio to square to increase visibility in the feed environment
  C. Add text to convey the message without sound
  D. Move the initial branding mention towards end of video
  E. Only use Instagram placement for the video ad
  A. Shortened the video
  C. Add text to convey the message without sound

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  To make a video more effective for the mobile-feed environment you can:

  Shortened the video

  Change the aspect ratio to square to increase visibility in the feed environment

  Add text to convey the message without sound

  Move the initial brand mention earlier

  Other best video practices:

  Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable

  spokespeople, action scenes or a vivid background to spark interest.

  Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.

  Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.

  Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

• Question 87:

  Which strategy should you recommend to meet the client's goals?

  Choose only ONE best answer.

  A. Interest and lookalike audiences.
  B. Custom Audiences and Carousel.
  C. Audience Network and Custom Audiences.
  D. Custom audiences and Lookalike audiences.
  D. Custom audiences and Lookalike audiences.

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  Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.

  For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.

  You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.

  The last audience you should be using is a saved/core audience, but you should always start with the other two first.

• Question 88:

  You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.

  The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens."

  What do you tell your community manager?

  Choose only ONE best answer.

  A. To appeal the ad and try to run it again.
  B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
  C. You should change the image of the ad and re-launch it.
  B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

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  Personal Characteristics

  Ads can't assert or imply -- directly or indirectly -- that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and

  more. You also can't call attention to perceived imperfections.

  "Books for 14-18 Teens" are not acceptable because it implies you know the user's age.

  Other things to keep in mind with language:

  Vulgar language

  Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.

  Deceptive claims

  Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

• Question 89:

  Your client wants to launch a new mobile application for their online store.

  Their primary product is the "PhotoSnap."

  With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.

  The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.

  Which Facebook tools should they use on their mobile app?

  Choose ALL answers that apply.

  A. Comments
  B. Facebook Analytics for Apps
  C. Account Kit
  D. Facebook Login
  E. Stories
  B. Facebook Analytics for Apps
  C. Account Kit
  D. Facebook Login
  E. Stories

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  Here is a full list of SDK tools you can use on mobile apps:

  

• Question 90:

  What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

  Choose only ONE best answer.

  A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
  B. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
  C. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
  D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
  D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

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  Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.

  The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new

  audience.

  So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.

  Use actual data from customers to reach out to new potential customers.