Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 31:

  Two ad sets within your brand campaign are not responding well.

  The campaign has the following details:

  Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.

  Target: 34-55 Male Executives.

  Asset: 5 images that will be delivered sequentially.

  Ad Type: Auction on Instagram.

  What change should you make for the campaign to deliver the objective? Choose ALL answers that apply.

  A. You should change the ad type to sequential messaging.
  B. You should change the placement to include Facebook.
  C. You should change the target market to females.
  D. You should change the bidding to reach and frequency.
  A. You should change the ad type to sequential messaging.
  B. You should change the placement to include Facebook.
  D. You should change the bidding to reach and frequency.

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  Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.

  Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see "sequential messages," the answer is most likely reach and frequency with sequential messaging.

  For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

• Question 32:

  Your client is running a marketing campaign both on TV, Facebook, and Instagram.

  They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.

  Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.

  What is the best measurement solution for this?

  Choose only ONE best answer.

  A. Nielsen DAR
  B. Nielsen TAR
  C. Audience Insights
  D. Millward Brown Brand Lift
  E. Nielsen Brand Lift
  B. Nielsen TAR

  ---

  Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners.

  It's key to understand how each solution fits for different cases.

  Audience Outcomes - Facebook Partners

  Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.

  Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.

  Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through best-in-class viewability partners.

  Brand Outcomes - Facebook Partners

  Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.

  Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.

  Sales Outcomes - Facebook Partners

  Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.

  MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.

  Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.

  Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

• Question 33:

  Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.

  Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.

  Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.

  What options does the community manager have in fixing this mistake?

  Choose only ONE best answer.

  A. The community manager should select the boosted post, change the image and re-launch the campaign.
  B. The community manager needs to post a new image and create a new campaign with a $20 budget.
  C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
  D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
  D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

  ---

  You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.

  In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level

  and only deactivate one ad and activate the new one.

• Question 34:

  You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.

  Your client is upset as they would like for you to spend the entire $200 total budget each week.

  What changes do you make to the campaign in order to spend the entire budget?

  Choose only ONE best answer.

  A. You should change the set up to campaign budget optimizatio
  B. You should change the set up to daily budget
  C. You should increase the number of ads within each ad set
  D. You should change the campaign objective
  A. You should change the set up to campaign budget optimizatio

• Question 35:

  What are the different data sources you can add and remove from your Business Manager?

  Select all 5 that apply.

  A. Catalogs
  B. Offline event sets
  C. Shared audiences
  D. Pixels
  E. Fan Pages
  F. Ad Accounts
  G. Users
  H. Properties
  A. Catalogs
  B. Offline event sets
  C. Shared audiences
  D. Pixels
  H. Properties

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  In the data sources section of Business Settings, you can add and remove data sources and edit permissions. Data sources in Business Manager include:

  Catalogs Pixels Offline event sets Custom conversions Properties Event source groups Shared audiences

• Question 36:

  Which of the following is not a direct response type of ad? Choose only ONE best answer.

  A. Guaranteed Impressions
  B. Mobile App Engagement
  C. Website Clicks
  D. Video Views
  E. Website Conversions
  A. Guaranteed Impressions

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  Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective. If you were to rank all ads from the least to the most direct response, it would rank as following: Brand Awareness Guaranteed Impressions Reach and Frequency Brand Awareness Direct Response Post Engagement Video Views Messages Website Clicks Website Conversions Mobile App Installs and Engagement In-Store with Offline Events Tracking Facebook pixel, SDK, and Offline Conversions

• Question 37:

  Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch. Below are the specifications:

  -They will initially launch only for Android devices.

  -

  The app does not work with Tablets.

  -

  The app is geared towards younger generation below 25 years.

  What targeting options would you select to reach your niche market when creating a core/saved audience?

  Choose ALL answers that apply.

  A. Mobile Device User - focused on Android
  B. Age with max 25 years
  C. Gender Male
  D. Countries India + Colombia
  E. App Store Region
  F. Interests: Gamers
  A. Mobile Device User - focused on Android
  B. Age with max 25 years
  D. Countries India + Colombia

  ---

  For this exercise, you need the following aspects in order to segment your core/saved audience:

  1.

  Age : you definitely want to set up age below 25 years old.

  2.

  Mobile Device User : you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.

  3.

  Location : you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

• Question 38:

  You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks. They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.

  How would you set up your budget for these campaigns?

  Choose only ONE best answer.

  A. $28,000 lifetime budget with standard delivery.
  B. $28,000 lifetime budget with accelerated delivery.
  C. $4,000 lifetime budget with standard delivery.
  D. $7,000 lifetime budget with accelerated delivery.
  D. $7,000 lifetime budget with accelerated delivery.

• Question 39:

  You are planning the launch of the new mobile app for PhotoSnap.

  Your client would like to move current website users to the mobile app and also reach new users.

  Which audiences should you use for the mobile app launch?

  Select the three that best apply.

  A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
  B. You should build a similar audience based the client's current customer base.
  C. You should do interest demographics and launch the campaign.
  D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
  A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
  B. You should build a similar audience based the client's current customer base.
  D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

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  The client has two objectives:

  1.

  Move website users to the mobile app.

  2.

  Create new mobile app downloads from new users.

  For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.

  For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience

  based on the current customer base.

• Question 40:

  You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign? Select three that apply.

  A. Website Traffic through Facebook pixel audience
  B. Core Audiences
  C. Post Engagement Audiences
  D. CRM customer database audience
  A. Website Traffic through Facebook pixel audience
  C. Post Engagement Audiences
  D. CRM customer database audience

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  It's really important to understand how Facebook defines its marketing funnel:

  

  The only audiences that apply for the acquisition phase are the custom audiences.